Job description
At ExtraHop, we’re on a mission to help organizations achieve complete visibility, real-time threat detection, and proactive security through cutting-edge network detection and response (NDR) technology. Our NDR product is a market leader, providing our customers with the ability to detect, investigate, and respond to threats faster than ever before.
We’re proud of the work we do and the recognition we’ve received, including our recent Gartner Peer Insights award, which reflects the trust and satisfaction our customers have in our solutions.
If you’re passionate about innovation, dedicated to protecting digital infrastructures, and ready to make a real impact, we invite you to join our team and help us shape the future of cybersecurity.
Position Summary
We’re looking for a Product Marketing Manager to be a contributor of the Security Product Marketing team at ExtraHop. In this highly visible role, you will be instrumental in building and establishing ExtraHop’s Network Detection and Response business lines, while establishing ExtraHop as a leader within the cybersecurity markets.
This position requires an understanding of security, and network infrastructure markets. The ideal candidate will identify market needs, work with customers, sales, product management, and other stakeholders to articulate and develop the unique value that ExtraHop provides. This role encompasses product positioning, messaging, product strategy, collateral creation, and execution of marketing programs with other marketing, sales, and product management teams.
Key Responsibilities
Effectively communicate ExtraHop’s position to sales, channel partners, customers, and analysts
Create sales tools and training:
- Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling of ExtraHop’s products
- Create customer case studies with input from the sales team to document application stories for key target customers and train the sales team on the concepts
Conduct competitive analysis/market research:
- Develop and produce market research insight reports and detailed sales tools (products and technology). Work with product management and field teams to develop messaging and materials to help position ExtraHop in the minds of the buyers
- Position ExtraHop products and solutions within key markets
Develop compelling content in collaboration with internal stakeholders that will help drive customer engagement, thought leadership, and content marketing
Help conceive and develop innovative marketing programs that drive demand
Responsible for collecting the requisite content for inclusion on the ExtraHop’s web from others in the organization and work with our webmaster to ensure high SEO ratings based on content and keeping that content current
Required Qualifications
- Bachelor’s degree or equivalent, MBA is a plus.
- 3+ years of product marketing experience with B2B technology companies
- Experience in cybersecurity and security buyer personas.
- Understanding of cloud, network infrastructure, and related buyer personas
- Technical aptitude coupled with an enthusiasm for technology and the ability to translate this into compelling narratives
- Passion for analyzing products, customers, and market dynamics
- Strong writing and communication skills with the ability to create exceptional content and comfortably engage with sales, customers, and partners
- Solid organizational skills with the ability to manage multiple priorities and meet deadlines
- Proven ability to work collaboratively across teams
- Experience working closely with sales, customers, and analysts in presenting a product value proposition, messaging, and customer benefits
- Experience in marketing products and services to enterprises, service providers, and channel partners
- Previous success in the development and the execution of integrated product marketing plans
- Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third party agencies
- Willing to travel 20% (US travel)
- Work cooperatively with others within the organization and other cross-functional stakeholders.
- Work well in fast-paced, high-stress environments.
- Has predictable, reliable attendance.
Preferred Qualifications
- Understanding of the cybersecurity landscape, including current threats, technologies, and regulations.
- Familiarity with specific security domains such as endpoint security, network security, data security, threat intelligence, incident response, vulnerability management, security operations, and emerging areas like security for AI or zero trust principles.
- Ability to develop marketing strategies and content tailored to technical audiences (e.g., security operations teams and practitioners) as well as business decision-makers (e.g., CISOs).
- Understanding of enterprise security architecture, data protection models, and regulatory compliance frameworks (e.g., GDPR, HIPAA, FedRAMP).
The salary range for this role is $150,000 - $160,000 + bonus + benefits
ABOUT EXTRAHOP
ExtraHop is the cybersecurity partner enterprises trust to reveal the unknown and unmask the attack. We’re on a mission to protect and propagate trust by revealing the cybertruth, and we partner with every customer, every day, to uncover it. Our Reveal(x) 360 platform is the only network detection and response solution delivering the 360-degree visibility needed to see everything on the network. When organizations have full network transparency with ExtraHop, they can see more, know more, and stop more cyberattacks.
ExtraHop is recognized by leading organizations for both its innovation in the market and its commitment to building a world-class team. We’ve been recognized as a “Customer’s Choice” by Gartner Peer Insights™ Voice of the Customer, and as a Leader in the Forrester Wave®: Network Analysis and Visibility, Q2 2023. ExtraHop has won AI Breakthrough Awards four times (2018-2020, 2023) and our Channel Partner program has received a 5-star rating from CRN for our 2023 Partner Program Guide. Our flagship product, Reveal(x), has received numerous accolades, including a 2022 Edison Award for Cybersecurity.
Employees’ wellbeing is top of mind for the ExtraHop team. Employees and their families will have the option to participate in the following benefits:
- Health, Dental, and Vision Benefits
- Flexible PTO, Sick Time Prorated Based on Date of Hire, and All Federal Holidays (US Only) + 3 Days of Paid Volunteer Time
- Non-Commissioned Positions may be eligible to participate in the Annual Discretionary Bonus Plan
- FSA and Dependent Care Accounts + EAP, where applicable
- Educational Reimbursement
- 401k with Employer Match or Pension where applicable
- Pet Insurance (US Only)
- Parental Leave (US Only)
- Hybrid and Remote Work Model
*Candidates should note that the Company may modify reporting relationships, job titles and compensation, including commissions and benefits, from time to time at its sole discretion, as it deems necessary, with or without prior notice.
We are intentional about our culture, diversity, and inclusion, and we welcome everyone to come ready to participate in contributing to this truly unique environment. At ExtraHop, we believe that the best products, services, and companies are built by strong teams that include a diversity of backgrounds, perspectives, ideas, and experiences. We are committed to supporting and enabling growth and opportunity for every employee at every level. This is the foundation of our success.
We are equally committed to equal employment opportunity, and it is foundational to how we recruit and hire our talented team. Employment is determined based upon capabilities and qualifications without discrimination on the basis of race, color, religion, sex, gender identification and expression, marital status, military status, pregnancy (including but not limited to potential pregnancy and pregnancy-related conditions), sexual orientation, age , national origin, ancestry, citizenship or immigration status, disability ,, genetic information, or any other protected class as established by law.
Our people are our most important competitive advantage, leading the charge cyber criminals and insider threats.
Ready to join us? #Extrahop #Security #NDR #informationsecurity #cybersecurity #cloudsecurity #infosec #LI-Remote
