Job description
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Job Summary:
We’re hiring a Product Marketing Manager to help drive awareness, adoption, and affinity for our platform. This role is the vital link between product and customer—translating technical capabilities into meaningful, benefit-driven stories that resonate. You’ll ensure our users feel understood, our messaging is sharp, and our market presence stays two steps ahead.
As our first dedicated product marketer, you’ll build and lead go-to-market strategies for feature launches, deepen our customer segmentation efforts, and shape messaging that’s clear, confident, and customer-centered.
Responsibilities:
Product Positioning & Messaging
Craft messaging that reflects real customer needs and clearly differentiates our product in the market.
Ensure consistency across our website, in-app experiences, campaigns, and enablement materials.
Go-To-Market Leadership
Build and own GTM strategies for new product features and updates.
Collaborate with Product, Sales, and Customer Success to align messaging and execution across teams.
Customer & Market Insights
Develop meaningful customer segmentation with Product—identifying what matters most to our core users, from solo operators to multi-location businesses.
Lead marketing’s voice-of-customer and competitive insight efforts to inform roadmap and positioning.
Enablement & Content
Create tools that empower our teams: battlecards, pitch decks, one-pagers, FAQs, and more.
Partner with Marketing Managers to deliver compelling product campaigns, webinars, blogs, and educational content.
Support product adoption through in-app messaging, resources, and videos in collaboration with Product.
Requirements:
3–6 years of B2B SaaS product marketing experience, ideally in SMB or vertical SaaS environments
A strong communicator who excels at simplifying complex ideas into clear, engaging messaging
Proven GTM leader, with end-to-end experience launching products or features
Comfortable navigating cross-functional collaboration with Product, Sales, and Customer teams
Skilled at creating sales collateral and product marketing assets
Analytical thinker who leverages data to inform decisions—even when it’s imperfect
Deeply customer-centric, with a drive to create meaningful impact through great software
Nice To Have:
Experience marketing to small business owners or service-based businesses
Familiarity with tools like HubSpot, Salesforce, Chameleon, Pendo, or Canny
A passion for animals or a background in the pet-care industry is always a plus!
Employee Referral Bonus
This position is eligible for a $1,000 employee referral
Access Referral Form Here
Salary Range
US Remote: $110,000-125,000 USD per year + bonus
