Product Marketing Manager

Job description

We’re Karat , the world’s largest interviewing company.

Karat is the gold standard in technical talent measurement, empowering organizations to evaluate, benchmark, and elevate the quality of their engineering teams. Trusted by global leaders such as PayPal, Atlassian, and Citi, Karat’s innovative assessments, live expert-led technical interviews, and unmatched talent insights help companies hire top talent and drive engineering excellence.

Come join our Product Marketing team

Our Product Marketing team is dedicated to driving strategic growth, market leadership, and customer success by showcasing the value of Karat’s innovative solutions and empowering our go-to-market teams to achieve excellence.

What you will do

As a Product Marketing Manager, you’ll step into a highly dynamic role that requires strong communication,, adaptability, and the ability to connect the dots between customer needs, product capabilities, and market trends. You’ll partner closely with Product, Sales, Enablement, and other go-to-market functions with a focus on driving awareness, understanding, and excitement about Karat’s products.

• Partner with Karat’s sales team to craft materials and messaging that win customers and drive product adoption. Develop pitch decks, case studies, and other compelling content that resonates with Karat’s core audiences.
• Collaborate with Karat’s Product team as they develop new products and features by providing insight into the customer pain points and competitive set. Serve as a spokesperson for the company’s products, with a strong understanding of their functionality, value proposition, and competitive positioning.
• Contribute to initiatives that enhance the effectiveness of the Product Marketing team. Focus areas include improving workflows, content management systems, and cross-functional collaboration strategies.
• Conduct competitive analysis to identify opportunities and threats. Regularly update stakeholders with insights and recommendations based on market trends, customer feedback, and industry developments.

The experience you will bring

• 3+ years of experience in product marketing, product management, or a similar role, with exposure to developing messaging, positioning, or go-to-market strategies for products or services
• Proactive, independent worker who can build trust with stakeholders and deliver high-quality results, even when navigating ambiguity
• Experience working closely with Product, Sales, and Marketing teams with a history of delivering impactful results
• A talent for storytelling—whether in written materials, presentations, or conversations—combined with an ability to distill complex ideas into engaging, customer-centric messaging
• Dynamic problem-solving skills with comfort managing multiple projects and an ability to connect the dots across workstreams
• Previous experience creating marketing collateral, with a preference for experience using tools like Google Suite.

This position is only available to candidates residing in the following U.S. states: CT, Washington D.C., FL, GA, IL, KS, MA, MD, MO, NC, NV, OR, PA, RI, SC, TX, VA, and WA. While our team operates 100% remotely , we are currently limiting hiring to these specific locations. Applications from other states will not be considered at this time.

Immigration sponsorship is not available.

Benefits of joining Karat in the United States

All U.S.-based offers include a competitive salary in local currency and Karat-granted stock options. We’re proud of our additional offerings, and highlight some of our team’s favorites below.

Benefits / Wellness:

Benefits are available for all full-time, U.S. employees

• Employer-sponsored healthcare (100% premium coverage for employees and 75% premium coverage for eligible dependents)

  • Medical (Regence PPO and HDHP available)
    • HSA employer contribution for those enrolled in the HDHP medical plan
  • Dental and Vision (Guardian)

• 100% employer-paid Short-Term Disability, Long-Term Disability, and Standard Life Insurance

• Optional Life Insurance available

• Flexible Savings Account (Healthcare)

• 401(k) match of 4%

• 100% employer-paid mental wellness supportvia Spring Healthfor employees and eligible dependents

  • 10 therapy sessions per year at no cost to employee
  • 10 coaching sessions per year at no cost to employee

Time Off:

U.S. Time Off Policies

• Vacation: flexible policy for salaried employees and three (3) work weeks available for hourly employees per year
• Wellness (Sick & Mental Health): three (3) work weeks available per year
• Karat ‘No Questions Asked’ Leave: one (1) work week per calendar year
• Other: Bereavement, Jury Duty, LOA, etc. available as-needed

U.S. Parental Leave: 24 weeks

• 16 weeks: full-out, full pay
• 8 weeks: “Karat Phase-Back” 20 hours per week, full pay

U.S. Holidays

• U.S. Holiday Schedule available here: 10 days
• Karat Summer Break: 5 days - July
• Karat Winter Break: 5 days - December

Compensation Varies by Geographic Location

At Karat, salary ranges for each U.S.-based position are determined by the employee’s work location. We structure our compensation into geographic tiers based on market data and regional economic factors.

Please refer to our geographic classification document to view which tier applies to your location. If your area isn’t included in our classification system, please connect with your Recruiter for specific details. These geographic classifications may be adjusted periodically.

Base Salary (GeoLo 2)

$108,000—$125,100 USD

Base Salary (GeoLo 3)

$96,000—$111,200 USD

Base Salary (GeoLo 4)

$84,000—$97,300 USD

Additional Information

By applying for a position, you consent to the processing of your personal data in accordance with Karat’s Employee and Contractor Privacy Notice found here.

Statement of Inclusivity

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce: people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.

If you have a disability or special need that requires accommodation, please let us know at [email protected].