Senior Director, Product Marketing

Job description

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

We’re looking for a strategic and collaborative Senior Director of Product Marketing to elevate how Muck Rack positions its platform, educates the market, and equips internal teams. This is a high-impact role with the opportunity to shape the way we launch, message, and differentiate in a rapidly evolving category.

Your mission will be to expand product adoption, refine positioning for diverse audiences, and guide our evolution. You’ll partner cross-functionally with Product, Revenue, Enablement, and Communications to drive clarity, cohesion, and effectiveness across the customer journey.

What you’ll do:

• Own and evolve Muck Rack’s global product story across industries, personas, geographies and segments
• Define competitive positioning through ongoing market research, customer insights regular analysis of competitor moves and buyer behavior
• Partner closely with product leadership to influence roadmap prioritization using marketing and customer data to bring the voice of the customer, insights from win/loss analysis and usage data to ensure product strategy aligns with market demands
• Ensure product marketing insights are foundational to the business case for roadmap investments by partnering closely with Engineering and go-to-market leadership to drive market input in early-stage product development
• Lead new feature launches from end-to-end with cross-functional stakeholders by building messaging, revenue team materials, and enablement content
• Oversee the development of battle cards and strategic content to help sales, success, and account management teams win in competitive situations
• Inform pricing and packaging strategy by partnering with product, sales, and revenue operations to analyze competitor pricing models, customer segmentation, and perceived value to recommend pricing strategies aligned with market expectations
• Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities

How success will be measured in this role:

• Increased usage and effectiveness of enablement and materials across Sales and Customer Success teams
• Higher product and feature adoption within key customer segments, contributing to stronger GRR through reduced churn and improved customer satisfaction
• Growth in NRR by driving usage, upsell, and and deeper product engagement
• Clear alignment on positioning and customer personas across Product, Marketing and GTM

If the details below describe you, you could be a great fit for this role:

• 10+ years of experience in B2B SaaS product marketing, with a strong preference for candidates who have a background in PR/Communications
• Proven success working closely with large revenue orgs and understanding their workflows and mindsets
• Strong communicator and storyteller who can map product functionality to business value
• Demonstrated ability to manage and develop a high-performing product marketing team
• A strong balance of strategic thinking and execution—you can set the vision and get into the details to make it happen
• Experience launching complex products or major features in a fast-paced environment
• Executive presence and the ability to confidently present to senior leadership and represent the team across the organization
• A collaborative mindset and the ability to influence and align cross-functional stakeholders in Product, Sales, Enablement, and Comms
• Confident and organized, with the ability to manage complex, fast-moving initiatives
• Curious and analytical, always testing assumptions, gathering insight, and iterating on strategy

Interview Overview

Here’s what you can expect from our process. We’ll keep you informed at every step and let you know if anything changes along the way.

• Intro call with a member of our Talent Team
• A video interview with the Hiring Manager
• Skills assessment (3 hours max)
• Peer interviews with future teammates
• Final call(s) with executive team member(s)
• Meet & Greet with potential reports

Salary

In the US, the base salary for this role is between $175,000 and $200,000+, depending on skills and experience. Total compensation for this role consists of base salary, an annual bonus plan, and equity.

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location. For all other countries, we have competitive pay bands based on market standards.

Individual compensation decisions are based on a number of factors, including experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. We recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.

Why Muck Rack?

Remote Work, Forever

• Fully distributed team with a permanent remote setup
• Home office stipend, phone and internet reimbursement, coworking membership
• Virtual and in-person team bonding (lunches, events, competitions)

Transparent & Fair Compensation

• Competitive geo-neutral pay in the U.S.
• Annual reviews to ensure equity and market alignment
• Standardized bonus or commission structure
• 401(k) with employer contributions
• Equity opportunities

Health & Wellness

• Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
• 100% premium coverage for individuals on high-deductible plans
• ²⁴⁄₇ Virtual Care and Employee Assistance Program
• Employer-funded HSA contributions and other pre-tax benefits
• Quarterly wellness stipend and free Headspace subscription

Time Off & Family Benefits

• 4+ weeks of PTO, plus paid sick and mental health days
• 13 paid holidays with the option to swap for personal days
• Up to 16 weeks of fully paid parental leave

Learning and Development

• Transparent pathways for internal mobility and promotion
• Bi-annual performance reviews, team workshops, and leadership training
• Unlimited access to Coursera and O’Reilly
• 2 additional PTO days annually for learning and development

Inclusive, Customer-First Culture

• Commitment to equity and valuing diverse perspectives
• Agile, founder-led company focused on collaboration and innovation
• Trusted by 3,000+ companies worldwide

Note: Benefits and compensation reflect offerings for U.S.-based employees. Support is provided for employees in other locations, in compliance with local laws and regulations.

While we are a fully distributed team, we do have limitations on where we can hire and maintain a list of acceptable working locations based on job function. If we are unable to hire in your current location for the role for which you applied, you will be notified via email. While we enjoy many benefits as a permanently distributed and remote company, we cannot always support relocation or extended travel and have guidelines in place to ensure compliant work away from your designated permanent residence.

#LI-Remote

Please note: For detailed information regarding our GDPR and/or CCPA compliance policies, including how we handle personal data and privacy rights, kindly refer to the email correspondence accompanying this application.

Muck Rack does not accept unsolicited resumes from search firms or any other third parties. Any unsolicited resume sent to Muck Rack will be considered Muck Rack property, and Muck Rack will not pay a fee should it hire the subject of any unsolicited resume.

Muck Rack considers applicants for all positions on the basis of merit, qualifications, and business needs, and without regard to race, color, national origin, religion, sex, age, disability, sexual orientation, gender identity, alienage or citizenship status, ancestry, marital status, genetic predisposition or carrier status, veteran status, familial status, status as a victim of domestic violence, or any other status or characteristic protected by applicable federal, state, or local law.

Note to applicants/job seekers: We have recently been made aware of scams impersonating Muck Rack’s HR team. Please be cautious of these attempts to elicit banking or other financial or sensitive information. Muck Rack will never request financial information during the interview process, and follow ups for interviews or next steps will always come from an ‘@muckrack.com’ email address. If you are contacted by anyone from a different domain who claims to be from Muck Rack, please forward the communication to [email protected].