Job description
At PointClickCare our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.
With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.
At PointClickCare, we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact. It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.
Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about PointClickCare, check out Life at PointClickCare and connect with us on Glassdoor and LinkedIn.
Position Summary:
As a Senior Growth Insights Manager, you will enhance visibility into marketing performance through ROI and cohort reporting. Your role aligns marketing spend with revenue outcomes by building reporting frameworks that track acquisition, retention, and lifetime value. By analyzing full-funnel data, your role identifies effective strategies and optimizes marketing investments.
Key Responsibilities:
- Define and segment customer cohorts based on acquisition source, behavior, product engagement, and stage in the customer lifecycle.
- Track and report on cohort behavior over time, highlighting key trends in adoption, conversion, engagement, and retention.
- Connect lifecycle insights to business impact and campaign ROI, influencing budget allocation and go-to-market strategies.
- Tie cohort modeling into KPIs for all funnel metrics by reserve engineering our revenue goals backwards, and aligning marketing to those goals – leads, MQLs, SQLs, Opps, Pipeline, and Revenue and marketing ROI.
- Develop frameworks that align marketing spend with revenue growth, customer retention, and lifetime value (LTV).
- Identify emerging signals from the field and provide actionable recommendations to scale high-performing bottom-up tactics.
Skills & Qualifications:
- Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
- 8+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience.
- Proven expertise in lifecycle analysis, campaign performance tracking, and reporting dashboards.
- Experience in high growth, fast paced, heavily matrixed organizations
- Strong grasp of marketing automation, web analytics, and CRM platforms (e.g., Marketo, Google Analytics, Salesforce).
- Experience with BI tools (e.g., Tableau, Power BI, Looker), SQL, and attribution modeling.
- Familiarity with bottom-up marketing motions, PLG signals, and customer-led growth approaches is a plus.
Preferred Experience:
- B2b digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making.
- Measurement, reporting and analytical techniques and their application to marketing challenges
- Strong understanding of UI/UX Marketing analytics technology Revenue Marketing metrics
- Experience with Google Analytics SEO SEM Funnel metrics SQL BI tools Salesforce dashboards B2B Marketing channels
$100,100 - $111,200 a year
At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $100,100 - $111,200 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.
Corp - D
Professional - 3
Corp - D
Professional 3
PointClickCare Benefits & Perks:
Benefits starting from Day 1!
Retirement Plan Matching
Flexible Paid Time Off
Wellness Support Programs and Resources
Parental & Caregiver Leaves
Fertility & Adoption Support
Continuous Development Support Program
Employee Assistance Program
Allyship and Inclusion Communities
Employee Recognition … and more!
It is the policy of PointClickCare to ensure equal employment opportunity without discrimination or harassment on the basis of race, religion, national origin, status, age, sex, sexual orientation, gender identity or expression, marital or domestic/civil partnership status, disability, veteran status, genetic information, or any other basis protected by law. PointClickCare welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. Please contact [email protected] should you require any accommodations.
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