Job description
We’re transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role -
The Market Research team is dedicated to deeply understanding consumers, their relationship and perceptions of Instacart and how their needs and behaviors around online grocery are evolving. We generate insights that inform both marketing and broader company strategy. We are part of the marketing organization, which is a collaborative and tight-knit team, and we partner closely with brand, product marketing, product & design, UXR and data science to help bring products to market that solve real problems for people and support Instacart’s mission.
About the Team -
We’re looking for a Senior Market Researcher to help deepen our understanding of what consumers care about, their motivations and how these translate to compelling brand and product experiences. In this role, you will play an important role in influencing Instacart’s brand and product marketing strategies by informing initiatives such as product positioning, messaging development and creative development.
About the Job
- Be a strategic partner to our brand and product marketing teams by being the voice of the consumer to inform brand, go-to-market and creative strategy
- Enable decision-making by translating insights about consumer and market needs into strategic recommendations
- Proactively define and execute an end-to-end research plan based on business objectives and key research questions
- Execute both qualitative and quantitative research including creative testing, messaging and positioning research, utilizing our research tools/platforms and working with vendors
- Utilize a wide range of storytelling techniques and communicate research insights in a clear, opinionated, and compelling way that influences and leads to action
About You
Minimum Qualifications
- 6+ years of experience in market / marketing research industry
- Comfortable working with cross-functional stakeholders to understand and clarify their research questions and scope to translate into appropriate research methodology
- Track record of influencing marketing decision-makers through actionable recommendations based on insights and data
- Understanding across a range of qualitative and quantitative methods and experience in conducting hands-on research, including questionnaire design, survey programming, data analysis, and report development
- Strong project management skills, including the ability to effectively work with third-party vendors, manage timelines, milestones, and deliverables
- You take initiative, are continuously collaborative and thrive in a fast-paced environment
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
CA, NY, CT, NJ
$194,000—$216,000 USD
WA
$186,000—$207,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$179,000—$199,000 USD
All other states
$161,000—$179,000 USD
