Appcues

We were founded in 2013 by Jonathan Kim and Jackson Noel. Our Digital Adoption & Product Experience Platform is built for customer-centric teams. We help companies activate, retain, and expand their user base while reducing engineering dependencies. We enable teams to build personalized, behavior-based journeys using in-app messages, email, and mobile push notifications. We support go-to-market teams in scaling onboarding, adoption, and retention.

Our platform integrates with data stacks like Segment, HubSpot, Salesforce, Amplitude, Heap, and Zapier. You can design experiences with our drag-and-drop builder, target specific user segments based on behavior, lifecycle stage, or account data, and measure outcomes with actionable metrics. Key features include multi-channel messaging (in-app messages, emails, push notifications), product usage data tracking for behavior-triggered actions, and campaign performance reports. We serve lifecycle and growth marketers, product teams focused on activation and onboarding, and leaders responsible for conversion and expansion. We have served over 4,000 customers, reaching more than 200 million end-users, including teams at Equifax, PatientSky, and Redfin.

Our core values guide our work and evolve as we grow. They include: Take pride in your work, Be an owner, Always be learning, Empower others, and Embrace the journey.

We operate as a 100% remote-first company with over 100 employees across more than 11 countries. Our culture emphasizes customer happiness, celebrates customer successes, and uses Slack and Zoom for daily collaboration. Team members engage in remote events like trivia, weekly team lunches, and monthly team activities. We also hold annual in-person retreats to build relationships. Our work environment balances taking pride in our skills and delivering customer experiences with an approach that doesn’t take itself too seriously. Pets are a regular feature in our Slack channels.

We offer a comprehensive benefits package, including health, dental, and vision plans, a 401k with a company match, and a generous parental leave policy. For remote work, employees receive a one-time $1,000 home office stipend and an annual $500 budget for additional work-related technology. We also reimburse monthly coworking fees. Every employee receives equity in the company. Our flexible time off policy encourages a minimum of ten vacation days per year, alongside paid US federal holidays or local equivalents for non-US employees. We provide an annual learning stipend for professional development. We foster transparency and collaboration through monthly all-hands meetings, weekly updates, and ad hoc Lunch & Learns.