Job description
Join Our Mission: Help the Helpers with Jane
Let’s kick things off with a quick intro. Jane is a team that’s all about fostering growth, spreading delight, and serving our healthcare community. We’re on the hunt for people ready to jump in and join us while we simplify the lives of healthcare practitioners and patients daily. And guess what? Jane is a remote-first company, meaning every role at Jane, including this one, is remote - giving you the freedom to work from any corner of Canada.
Your Role in Our Journey
We’re looking for a Web Marketing Manager to help shape Jane’s online presence in a way that reflects our values, supports practitioners, and drives growth. This is a unique chance to help scale the web function and shape the future of Jane’s website.
In this role, you’ll collaborate closely with our Web Lead to turn strategic goals into impactful digital experiences. You’ll take the lead on key areas of the site, partnering with cross-functional teams to enhance content, UX, and performance. Your work will directly influence how current and future customers engage with Jane, so empathy, precision, and curiosity will be essential.
Learn More About Us
We’re founder-led, which means we live our values while maintaining a clear vision for the future. Our product enables the likes of physiotherapists, mental health counsellors, chiropractors, and other allied health practitioners to run their practices in a digital-first way through features such as online booking, charting, scheduling, telehealth, secure payments and billing along with an evolving library of features. You can see more of them here.
There is often a high bar set, not just for the quality of work, but for the care we show for each other and our customers. And it’s our customers raising that bar, never standing still and continually improving which keeps us on our toes. It’s not just about what you’ve done before or how quickly you work; it’s about your curiosity and drive to solve the right problems and your agility in learning new ways of thinking.
No doubt, Jane’s a special place to work. There is autonomy and flexibility to help integrate work into your life in a way that makes sense for you. Need to block out time to pick up the kids? Go for it. That’s normal here. And yes, we have a Slack channel for parents, but we’ve also got channels dedicated to plants, furry friends, food, pride, wellness - you get the idea! While we love to connect virtually, the Jane team also connects in person throughout the year. That comes in the form of departmental get-togethers, company retreats, or possibly a conference or two across North America if you’re keen to learn more about our community of healthcare providers. We’re on the search for folks who are ready to dive in and become part of our journey toward making healthcare professionals’ lives easier every single day.
You can also learn more about Jane as a company and a product by checking out our Glassdoor reviews and our Capterra Reviews
But we’ll also keep it real — as much as we love our work, the mountain we’re climbing is always getting taller. We’re a growing company, and with that comes the challenge of navigating an environment with many moving parts, often without a clear-cut path laid out in front of us. This is where you come in. If you’re the kind of person who gets a kick out of being resourceful and loves solving problems, you’ll fit right in.
We believe in collaboration, humility, and keeping a growth mindset. We’re looking for people who can embrace our way of working, which often means being flexible and open to change. So, if after reading this, you feel excited about the opportunity — all in the name of helping those who help others — reach out to us to learn more.
In short, if you’re excited by our growth, ready to contribute to a challenging yet rewarding environment, and eager to be a disruptor alongside a team of talented individuals, we’d love to hear from you!
The Impact You Could Have
- Shape and optimize high-impact areas of the website to drive key business outcomes: enhancing discoverability, deepening engagement, and improving conversion.
- Collaborate with cross-functional partners to ensure web initiatives align with broader marketing campaigns, product launches, and customer education efforts.
- Develop strategic briefs for new pages and updates that reflect Jane’s brand while meeting performance goals.
- Leverage analytics and user behavior insights to shape smarter strategies, focus efforts where they matter most, and fuel ongoing optimization across the site.
- Contribute to SEO and CRO strategies that grow visibility and support long-term, sustainable traffic and conversion.
- Ensure every digital touchpoint is cohesive, intuitive, and aligned with Jane’s voice, delivering an experience that feels seamless and human.
- Advocate for data-informed, iterative improvements that strengthen the website’s role as a core marketing channel and a trusted resource for our customers.
- Help shape the future of Jane’s web presence into a high-performing, scalable platform that supports both marketing goals and practitioner needs.
The Experience We Feel We Need
- We’re looking for someone who blends technical expertise, strategic thinking, and a collaborative mindset. You’re excited about turning insights into action, shaping digital experiences with purpose, and helping cross-functional teams do their best work.
- 5+ years of experience in web marketing or digital strategy.
- Proven ability to collaborate across remote and distributed teams, aligning stakeholders around shared goals.
- Proficient in CMS platforms and A/B testing, with a sharp analytical mindset and hands-on experience in web analytics. A deep expertise is a strong asset.
- A strong understanding of UX and content architecture to improve visibility, usability, and conversion.
- Excellent project management skills. Able to plan, prioritize, and deliver in a fast-paced, evolving environment.
- Clear, compelling communication and storytelling abilities, with a knack for translating strategy into action.
- A growth mindset and a love for experimentation, iteration, and learning by doing.
- Experience using customer and market insights to form hypotheses, drive test-and-learn initiatives, and inform site improvements.
- Comfortable partnering with Development and Operations to align requirements and ensure seamless delivery.
- Passionate about coaching internal partners, helping others understand the “why” behind web strategy and championing shared success.
Nice to have
- Previous experience in a SaaS or tech-focused environment.
- Google application experience (GTM, GSC)
- Knowledge of search engine optimization – strategies, best practices, tools
- Knowledge of front-end web technologies (HTML, CSS, JavaScript) for better collaboration with development teams.
Compensation Expectations for the Role
At Jane, we’re committed to paying fairly, clearly, and above all, paying for growth. This role has an annual salary range of $95,000 to $148,000. While that is a large range, it is intentional. It reflects the full growth journey someone might take in the role, from developing skills early on to becoming highly proficient and ultimately achieving excellence.
Most new hires join at the accomplished stage, which for this role represents an annual salary of $112,800. A starting salary below this typically indicates a candidate with strong potential who is still developing key skills. Salaries above this usually apply to existing team members who have made a significant impact and bring deep Jane-specific knowledge.
We believe in paying for growth. You’ll have regular career development conversations with your manager and your compensation will grow as you gain experience and contribute meaningfully to our mission.
Paying clearly is one of our compensation fundamentals. Watch this short video to learn how our salary bands are set. You’re also encouraged to ask questions about compensation at any point during the interview process.
We also offer a comprehensive benefits package, You can learn more about it here!
