Job Description
Company Description
We’re Ace & Tate – and yes, we make glasses. But more than that, we make working here worth your while.
We’re looking for a Creative Lead at our Amsterdam HQ, 32–40 hours.
As our Creative Lead, you are the narrative engine of Ace & Tate. Partnering closely with the Art Director, you’ll spark the big ideas and oversee their evolution from first thought to final execution. We’re looking for a conceptual thinker who can consistently find the angle that makes Ace & Tate feel fresh, relevant and human.
You oversee the campaign vision from the first spark of an idea to the final asset roll-out, ensuring every touchpoint, from a big billboard to a 15-second TikTok, feels part of the same cohesive story. You bring a strong strategic lens to everything you create, balancing brand building with performance and business needs.
Working at the intersection of brand, marketing and retail, you play a key role in shaping how the brand shows up today and how it evolves over time.
What our Creative Lead does
- Concept development, lead the creative ideation for our two major seasonal campaigns, various product drops and launches throughout the year, as well as Paid and Organic Social Content production, owning the development of ideas from first thought through to execution and ensuring they work across all channels
- Narrative ownership, develop culturally relevant campaign worlds, always making sure your big ideas are grounded in research, social trends and real consumer insights while balancing creativity with a clear strategic lens
- Social media guidance, oversee and manage creative output from the Social Media team, translating big ideas into platform-native content and acting as their weekly creative soundboard to help shape social strategy, creator and talent direction, and ongoing content production
- Brand alignment, ensure 360° brand and campaign consistency across digital (Ecom, CRM, social) and physical retail environments, safeguarding the brand across both campaign moments and always-on communication
- Creative management, act as a mentor and manager for our Copywriter/Content Creator, helping refine the brand’s tone of voice and strengthen overall output through clear direction and feedback
- Cross-functional collaboration, work closely with marketing, product and retail stakeholders to ensure creative work supports business objectives and is delivered at a high creative standard
- Brand direction, contribute to shaping where the Ace & Tate brand is going next, helping define and refine the narrative, tone of voice and creative direction in line with the brand’s ambition and business needs
You have
- Creative expertise, bring strong conceptual thinking with proven experience developing and shaping creative ideas and narratives
- Strategic mindset, balance brand building with performance and business needs, always thinking beyond just the idea
- Relevant background, have experience in concept development, creative strategy, or a similar role
- Social-first understanding, show a strong grasp of social media, content, and creator ecosystems
- Executional clarity, translate ideas into clear, effective output across multiple channels
- Leadership skills, have experience managing or mentoring creatives and guiding creative output
- Cultural affinity, feel connected to fashion, lifestyle, or culture-driven brands
- Languages, are fluent in English, both spoken and written
What we offer
- Competitive salary, aligned with your experience and expertise
- Flexible hybrid work environment, balancing time at home and at our Amsterdam HQ
- Time off that counts, enjoy 25 holidays per year (full-time) plus tenure-based extra days (2 after 1 year, 3 after 2 years)
- Company pension plan, helping you plan for the future
- Travel support, receive reimbursement if living more than 10 km from HQ
- Wellbeing support, access ClassPass and unlimited mental health support via OpenUp
- Optical perks, benefit from continuous free updates of your eyewear collection plus great discounts
- Healthy lunches & snacks, enjoy daily nutritious lunch and healthy snacks
- A culture to love, take part in events planned by our CultureClub
