Job Description
Chief Revenue Officer (CRO)
About ActiveProspect
ActiveProspect is on a mission to make consent-based marketing the most effective and trusted channel for customer acquisition. Our platform helps companies acquire customers at scale while ensuring compliance, transparency, and performance across a complex partner ecosystem.
We operate across two complementary platforms:
• ActiveProspect Platform — lead acquisition, orchestration, and compliance for performance marketers and publishers
• InfutorData Solutions — identity, enrichment, and consumer intelligence for marketers, data providers, and enterprises
Together, we connect consent, identity, and performance data to maximize the value of every lead.
Job Summary
ActiveProspect is seeking a Chief Revenue Officer (CRO) to lead revenue strategy and execution across the business. Reporting to the CEO, this leader will own sales, customer success, and partnerships, and scale the company from $110M to $250M+ ARR.
This role spans two distinct but complementary motions:
• Performance marketing (AP) — high-velocity, partner-driven ecosystem
• Data and identity (Infutor) — enterprise, data-driven sales
The CRO must unify these into a single commercial strategy while building a partnership-led growth engine across data providers, technology platforms, and marketplaces.
Responsibilities
Revenue Strategy & Growth
• Own and execute revenue strategy across both platforms
• Build a predictable, data-driven revenue engine (pipeline, forecasting, conversion)
• Scale from $110M to $250M+ ARR
• Evolve pricing across subscription, usage, and data monetization models
• Drive new growth across segments, markets, and partnership channels
Sales & Revenue Leadership
• Lead revenue across direct and indirect channels
• Align two GTM motions: high-velocity performance marketing and enterprise data sales
• Improve pipeline quality, win rates, and productivity
• Own the full lifecycle: acquisition → expansion → retention
Partnerships & Ecosystem Growth
• Build and scale a partnership-driven revenue engine across referrals, revenue-sharing, channel sales, and marketplace integrations
• Establish partnerships as a core revenue lever for pipeline, distribution, and growth
• Align ecosystem strategy across both AP and InfutorData
Integration & Expansion
• Lead commercial integration of InfutorData (VMS)
• Drive cross-sell across performance and data customers
• Unify positioning across consent, identity, and lead performance
Executive Leadership
• Partner with CEO and leadership team on growth strategy
• Present revenue performance and forecasts to the board
• Build and scale a high-performing revenue leadership team
Qualifications
Required
• CRO / SVP Revenue / senior sales leadership experience in B2B
• Track record scaling revenue in data, marketing, or platform businesses
• Experience across both enterprise sales and high-velocity / transactional sales
• Strong forecasting and operational discipline
Highly Relevant
• Marketing data, identity, or enrichment platforms
• AdTech, MarTech, or lead generation ecosystems
• Data monetization / data-as-a-product companies
• Experience selling to marketers, data buyers, or regulated industries (insurance, lending, financial services)
• Experience building partnership-led or ecosystem-driven revenue models
Leadership Traits
• Strong commercial judgment across multiple GTM motions
• Ability to translate data into customer value
• High execution intensity and accountability
• Deep understanding of buyer needs
• Experience scaling distributed teams
ActiveProspect is an Equal Opportunity Employer committed to diversity and inclusion in the workplace.
