Job Description
AppFollow helps the world’s top mobile and gaming teams manage app reputation at scale — from tracking user feedback to optimizing app store presence and automating workflows. Trusted by Adobe, Rovio, Scopely, and Disney, we’re a B2B SaaS platform serving SMB to enterprise clients worldwide. Remote-first, Europe-based.
Role Overview
- We’re looking for an ASO Product Builder to relaunch and grow AppFollow’s ASO (App Store Optimization) product, with a strong focus on AI agents and MCP. Reporting to the CEO, you’ll work closely with Engineering, Product, and customer-facing teams to turn ASO into a fast-moving, AI-native part of the platform.
- This is a builder role, not just a roadmap owner: we expect you to prototype and ship changes yourself using AI tools — compressing the loop between idea, experiment, and release. You’ll collaborate with engineering, design, and data. This is a high-impact IC role reporting directly to the CEO, with potential to grow into a senior product position.
Key Responsibilities
- Relaunch and evolve AppFollow’s ASO product
- Design and ship AI-agent and MCP-powered ASO workflows
- Prototype features yourself with AI tools to compress the test → learn → release loop
- Run product experiments and validate against real customer usage data
- Own the ASO roadmap end-to-end: competitor analysis, discovery, specs, delivery, iteration
- Partner with engineering to take prototypes to production-grade
KPIs
- Primary: Iteration velocity (prototypes & experiments shipped), ASO adoption & usage, ASO-attributed revenue (ARR: new & expansion)
- Secondary: Customer outcomes (e.g. keyword ranking improvements delivered), feature quality & stability
Experience
- 3+ years in product management in B2B SaaS — required
- Strong ASO/mobile marketing domain knowledge — required
- Hands-on experience prototyping & shipping with AI tools — required
- Mobile app or gaming industry experience — strong plus
- Remote startup experience, European time zone
Tools (must-have)
- AI: Claud Code/Codex/Cursor, MCP, AI agents
- Analytics: Amplitude, Metabase, SQL
- Design/specs: Figma, Jira/Confluence
- ASO: AppFollow, App Store Connect, Google Play Console, other ASO tools
Skills
- Builder mindset — ships, doesn’t just spec
- AI-native: uses LLMs/agents to prototype, automate, and accelerate iteration
- Data-driven, strong analytical and reporting skills
- Product discovery and experiment design
- Comfortable going 0→1 and evolving existing modules
Languages
- Fluent English (required)
- Russian, Spanish, Portuguese, or German (preferred)
What We Offer
- Remote position, anywhere in Europe (hubs in Finland, Serbia, Spain, Georgia)
- Global team across Europe, UK, US, and Brazil
- Conference participation in app, gaming, and ASO events
Benefits & Perks
- Equity options after probation
- Quarterly performance bonuses
- Annual team meetups and company all-hands offsite
- Monthly coworking budget
- Internal hackathons 2–3x per year
- Equipment support (laptop, home office)
Growth
- Direct CEO reporting and executive exposure
- Cross-functional work with Engineering, Product, Sales, and Customer Success
- Measurable impact on company growth
Hiring Timeline
- June: Accepting applications
- July: Interviews
- By August 1st: Final offer
Timeline may shift depending on candidate volume and quality
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
