AppTweak Logo
Helping mobile leaders optimize app performance using data science.

About AppTweak

We are an App Store Marketing & Intelligence Platform that helps mobile leaders optimize their app’s organic and paid performance in the app stores. We provide ASO Intelligence, Search Ads Campaign Management, App Store Review Management, Market Intelligence, and Consulting Services through our platform. Our Atlas AI, a deep-learning language model, has been trained on app store data since 2014. Some of our clients include Uber, Zynga, The North Face, Amazon, Bumble, Canva, HBO Max, Rovio, Scopely, The Economist, Binance, King, Wix, Soundcloud, Deezer, NBC Universal, Vinted, Lookfantastic, Monzo, ING, Nerdwallet, Western Union, i-Visa, Hostelworld, Phiture, Publicis Media, and Yellowhead.

Founded in 2014, we expanded our offerings in 2024 to include Search Ads Manager, App Reviews Manager, Market Intelligence, and Reporting Studio, making us a complete app store marketing suite. We are ISO 27001 Certified, GDPR Compliant, and PCI DSS Compliant. We track 20 million keywords daily, and 60% of top-grossing games use our platform. Our average G2 rating is 4.7 from over 180 reviews, and we have a 98% satisfaction rate from over 300 conversations. We have won multiple App Growth Awards, including “Best ASO Company” in 2018, “Best ASO Tool” in 2021, and “Best App Data Platform” in 2022.

We have offices in Brussels (Belgium), San Francisco (United States), Tokyo (Japan), Bengaluru (India), Seoul (South Korea), Beijing (China), London (United Kingdom), and Montreal (Canada).

Mission & Values

Our mission is to use data science to create effective metrics and insights, build the most accurate, transparent, and user-friendly app data platform for our clients, and help mobile marketers worldwide grow their apps and games.

Our values are Learn, Play, Friendly, and Perform.

  • Learn means we prioritize asking questions, developing skills, and personal growth.
  • Play means we explore new ideas and try new techniques.
  • Friendly means our team helps each other, respects colleagues and clients, and communicates openly.
  • Perform means we aim for excellence, build strong tools and expertise, and meet high expectations in a fast-paced industry.

Team & Culture

We are a team of 51-200 employees from 25 nationalities, speaking over 15 languages. We maintain a people-oriented approach, creating an environment that supports individual development and respects differences in background, gender, religion, and sexual orientation.

Our culture features a flat hierarchy, a fast-paced international tech environment, and a commitment to innovation, collaboration, and learning. We have regular activities like ‘Buddies’ for newcomers, ‘Cake Monday’, ‘Lunch & Learn Workshops’, ‘Monthly Demo Day’, ‘General Team Meetings’, and ‘Yearly Off-Site Team Building’ to reinforce our values and strengthen team cohesion. Our development and data science teams are organized into nine cross-functional squads, with each squad focusing on a different product area.

Benefits & Perks

We offer benefits like 25 days of paid time off per year, a competitive salary with performance bonuses, and comprehensive health insurance (Dental, Vision, Medical) that we fully cover in the US region. In the US, we offer a 401(k) plan with a minimum company contribution of 3% of gross salary. EU employees receive 12 RTT days per year in addition to regular holidays. We support flexible work arrangements, including hybrid/remote work policies, and offer opportunities for continuous learning and creative thinking. New hires can also work remotely for 2 weeks abroad.

Our team benefits include bi-annual team-building weeks (US region), quarterly team-building events, yearly company-wide retreats, and regional team building (APAC region). We often have social and culinary team moments like ‘Cake Monday’ and shared recipes. We also promote giving back to the community by offering one volunteer day every quarter.

Frequently Asked Questions

What products or services does AppTweak offer?

AppTweak offers an App Store Marketing & Intelligence Platform that includes ASO Intelligence, Search Ads Campaign Management, App Store Review Management, Market Intelligence, and Consulting Services. These offerings aim to optimize apps’ organic and paid performance in app stores.

What are AppTweak's core values?

AppTweak’s core values are Learn, Play, Friendly, and Perform. These values guide their approach to internal development, innovation, team interactions, and performance standards.

What is AppTweak's work culture like?

AppTweak fosters a people-oriented culture that prioritizes individual development, respect for diversity, and a flat hierarchy. It is a fast-paced international tech company that values innovation, collaboration, and continuous learning, with teams from over 25 nationalities.

What are some of the benefits offered to AppTweak employees?

Employees receive benefits such as generous paid time off (25 days), competitive salaries with bonuses, comprehensive health insurance (fully covered in the US), a 401(k) plan (US), and 12 RTT days (EU). The company also offers flexible/hybrid work, opportunities for learning, team-building events, a quarterly volunteer day, and the option for 2 weeks of remote work abroad.

How is AppTweak structured for product development?

AppTweak’s development and data science teams are organized into nine cross-functional squads, with each squad owning a different area of the product. This structure, along with advanced technologies, enables efficient platform development.

When was AppTweak founded?

AppTweak was founded in 2014.

How many people work at AppTweak?

AppTweak has 51-200 employees.

Where does AppTweak hire?

AppTweak hires in 🇧🇪 Belgium.

Is AppTweak hiring?

Yes! AppTweak is actively hiring with 1 open remote job available now.

Does AppTweak hire for remote and work from home roles?

Yes, AppTweak is a remote-first company.

What is AppTweak's website?

AppTweak's website is www.apptweak.com .

Where to find AppTweak on social media?

You can find AppTweak on X (Twitter) , Facebook , and LinkedIn .

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