Job Description
Description
As Senior Business Development Representative in Boston, you will be responsible for generating new qualified leads and opportunities for the North America sales team. You will work collaboratively with sales and marketing to define a strategic business approach to generate pipeline. You will use your strong and creative prospecting skills to connect with the right prospects (cold and warm), build relationships and identify opportunities.
Work closely with AEs and Partners in region collaboratively build and execute on outreach plan
Research and build contact plans utilising Salesforce, LinkedIn, ZoomInfo, Outreach.io, Demandbase and other tools
Tailor outreach copy to be used in email and physical mail
Collaborate with Sales Manager and AEs to create talk track for cold calling, which will make up to 50% of your day
Regular joint outbound calling sessions with AEs maximising effectiveness
Hand prospects to AEs or nurture marketing campaigns
We’ll provide you with the opportunity to grow your expertise in an environment that supports you, your life and your career.
We’ll also offer you a competitive salary and commission, as well as the following benefits:
401(k) retirement plan with matching
Competitive vacation and paid time off
Healthcare benefits – medical insurance, dental insurance and vision plans
Pre-tax saving accounts
Life and Disability Insurance
ShareSave scheme (ability to purchase company shares on preferential terms)
Whilst this role is based from our Boston office, we support hybrid working.
To us at Aptitude, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.
We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.
Requirements
The ability to prospect to companies via cold calling, email, marketing campaigns, social selling to drive demand leading for conversion
A great storyteller with positive and energetic phone skills, excellent listening skills and strong written skills in all communication
Ability to research target accounts and target personas in line with Aptitude’s defined target client and buyer profiles
Work with the BDR, Sales and Marketing teams on designing, driving registrations for and executing events within the region
Natural / effortless networker
Excellent communicator, proficient in building strong connections internally and externally.
Goal driven, strong self-starter with the ability to work as a team player in a high-energy sales team environment
Able to utilize industry knowledge to research & develop accounts, identify key players, generate interest, and identify compelling events
Target driven with the ability to attain and exceed sales goals by securing meetings with qualified leads
Experience with or capability in building proficiency in using tools such as Salesforce, and LinkedIn
The ability to quickly grow knowledge of Aptitude target markets (Insurance, Banking, Technology/Software, Telco, Hi-Tech Manufacturing)
Minimum 1 year of experience in BDR or demand generation in technology industry is preferred, specifically in SaaS and targeting the office of the CFO will be a plus
