Job Description
About Atropos Health
Atropos Health is the developer of GENEVA™ OS , the operating system for rapid healthcare evidence across a robust network of real-world data. Healthcare and life science organizations work with Atropos Health to close evidence gaps from bench to bedside, improving individual patient outcomes with data-driven care, expediting research that advances the field of medicine, and more. We aim to transform healthcare with timely, relevant real-world evidence.
About the Role
The Senior Digital Marketing Manager is a highly cross-functional role, owning our digital presence, search engine strategy, and performance marketing engine.
In this role, you will lead the strategy and execution of our digital media footprint, ensuring that when healthcare systems and life science organizations are looking for evidence and AI solutions online, they find Atropos Health. This individual will be responsible for the technical and creative aspects of SEO and AEO, manage paid media campaigns, and optimize our conversion funnels to drive qualified leads for our sales team.
Responsibilities
Develop and execute a comprehensive SEO and AEO strategy to increase organic visibility for high-intent keywords related to relevant terms like Real-World Evidence, Clinical Informatics, and Healthcare Data.
Conduct regular website audits to ensure our web architecture is optimized for crawling and indexing, managing schema markup, site speed, and mobile responsiveness.
Track website performance, analyze data, and implement strategies to improve the digital user experience, across the marketing funnel.
Write and optimize blog posts, case studies, and whitepapers, ensuring all content is aligned with search intent and keyword clusters.
Manage the day-to-day execution of paid campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, and programmatic display.
Manage the digital marketing budget, allocating spend dynamically based on channel performance and ROAS.
Collaborate with the team to ensure digital leads flow seamlessly into our CRM (HubSpot) and are nurtured effectively.
Build and maintain marketing dashboards that track key metrics: Organic Traffic, Keyword Rankings, Cost Per Lead (CPL), and Marketing Qualified Leads (MQLs), for example.
Provide monthly reports with actionable insights on how to improve digital ROI.
Identify new opportunities for growth and innovation in digital marketing.
Minimum Qualifications
At least 5-7+ years of work experience in digital marketing for healthcare, or a related industry.
Deep proficiency with GA4, Google Search Console, SEMrush/Ahrefs/Profound, WordPress, Google Ads, and LinkedIn Campaign Manager.
Comfortable working with data and can explain technical jargon to non-technical stakeholders.
Experience launching Account-Based Marketing (ABM) campaigns.
Familiarity with HubSpot Marketing Hub or other CRM software.
Creator of quality content and copy.
Experimentation with AI tools for marketing efficiency.
Reporting
The Senior Marketing Manager reports to SVP Marketing.
Location
We are a remote first company! All applicants must be legally authorized to work in the United States on a full-time basis and must not require, now or in the future, employer sponsorship. At this time, we are unable to hire in the following states and territories: Wyoming, North Dakota, Alaska, Hawaii, Puerto Rico, and the U.S. Virgin Islands.
Our Core Values
Bias to Action. We are driven by urgency and persistence, ensuring our actions contribute to the relentless pursuit of our mission.
Intellectual Honesty. We are committed to the integrity of our work, seeking truth, and building transparent methodologies that go beyond industry norms.
Compelled by Curiosity. We seek to solve the unknown, push boundaries, and do not accept the status quo.
Impactful Innovation. We pioneer solutions that pursue equity and representation that have a transformative impact for our customers, users, and patients.
Mindful Mentorship. We approach all interactions with an empathetic understanding, actively investing in the growth of each other and our customers.
Perks
Health Benefits. Our benefit package includes employer paid Medical, Dental, Vision, Life, STD, and LTD insurance. We also offer FSA.
Parental Leave. We offer up to twelve weeks of paid leave for new parents who have been at the company for 6+ months.
Financial Wellness. Save for retirement through our 401k plan with Human Interest.
Flexible Work Environment. We’re a remote first company with a flexible vacation policy.
Home Office Stipend. All full-time employees will receive a stipend to support their remote office setup.
Offsites. As a remote company we take time 2-3 times a year to get together in small teams and all together as a company.
At Atropos, we are committed to fostering a diverse, inclusive, and equitable workplace where every individual feels valued, respected, and empowered to contribute their unique perspectives and talents. We are an equal-opportunity employer that does not discriminate on the basis of race, religion, national origin, age, gender, gender identity or expression, sexual orientation, genetics, disability, pregnancy, veteran status, or any other legally protected status.
Atropos participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
