Job Description
Company Description
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.
Vestcom, an Avery Dennison company, is the industry leader in technology-driven shelf-edge solutions for Retailers and CPGs. Our data-integrated media solutions drive sales and loyalty, engaging shoppers where it matters most – the point of decision. Our patented innovation has been trusted by top retailers for more than 30 years to drive productivity and profitable growth. For our growing team of over 1000 employees, Vestcom offers the stability of an established company with the entrepreneurial spirit and fast-paced environment of a start-up.
Vestcom’s core values are at the heart of our organization, representing our fundamental beliefs and serving as our guiding light for how we conduct business and interact with each other.
Vestcom is a standalone business unit of Avery Dennison, a Fortune 500 leader in materials science and packaging materials. Learn more at www.vestcom.com.
At Avery Dennison, some of the great benefits we provide are:
Health & wellness benefits starting on day 1 of employment
Paid parental leave
401K eligibility
Tuition reimbursement
Employee Assistance Program eligibility / Health Advocate
Paid vacation and paid holidays
Job Description
The Sales Executive – National Grocery Team, will be primarily responsible for penetrating CPG Shopper teams and driving a budget shift towards the deployment of Vestcom Media Solutions (VMS) products and services. This individual will be a results-oriented sales executive with a proven track record of driving profitable top line revenue growth through consultative, top-to-top selling into large, complex retailers, CPG’s and media agencies, with 6+ years of recent experience in the CPG industry. The ideal candidate would bring an expertise of internal Albertsons and/or Kroger organizational dynamics, knowledge about their Marketing, Merchandising, and Operations strategies and processes, as well as an established network of CPG Shopper team contacts that deploy media spend at Albertsons and/or Kroger. This role requires strategic vision, creativity, initiative, analytical skills, and the ability to sell and negotiate a differentiated in-store media solution. Success will require the deployment of innovative business strategies that result in closing key opportunities at assigned CPG accounts, with focus on revenue growth and client expansion. The Sales Director is also responsible for management of Campaign Managers and Account Managers supporting the deployment of VMS campaigns.
Areas of Responsibility:
Lead the formulation and execution of sales strategies & plans across assigned CPGs sales team
Penetrate and develop high level customer relationships with senior leadership
Collaborate with the retailer retail media networks and merchandising to implement Vestcom Media Solutions across Albertsons and/or Kroger stores nationwide
Call on local CPG Shopper Teams to secure media spend behind VMS products and services
Ability to confidently deliver the Vestcom shelf edge value proposition and be able to influence clients through a strong working knowledge of our solutions, products and services
Must have strong analytical skills and the ability to understand key retailer and CPG measurement criteria on both topline and bottom-line metrics
Possess exceptional listening skills and ability to apply creative problem-solving abilities
Comfortable with carrying individual quota in the tens of millions
Own prospecting approaches and develop presentations and proposals that position VMS as a winning shopper media value proposition
Manage Sales pipeline and deliver consistent close rates to achieve Sales goals
Provide detailed and accurate sales forecasting utilizing existing CRM tool
Monitor customer, market, and competitor activity and provide feedback to company leadership team
Ability to understand market dynamics, as well as evangelize and execute next gen solutions (i.e. digital)
Represents VMS at tradeshows and local retailer and marketing events
Work cross functionally with other members of the Vestcom Executive, Marketing, Strategy, Business Development, Finance, Solutions and Shopper teams to support the sales process
Ensures compliance with internal policies, procedures and internal controls in accordance with Sarbanes-Oxley Act 2002 Section 404.
Qualifications
Bachelor’s degree in business, marketing or related field required. Master’s degree a plus
At least 6+ years sales experience with Retail/CPG focus in marketing/sales organizations
Experience working for either a leading CPG or a large marketing services solution provider is required
Proven track record of carrying an individual quota of $5M-$10M
Knowledge of Brand, Retail, Shopper Marketing and Retail Media landscape
Must have a record for achieving top-line revenue, and bottom-line targets
Experience in consultative data driven selling
Experience successfully developing and deploying sales and go to market strategy
Exceptional skills including negotiation, conflict management, account management, account penetration, strategic selling, category management, sales forecasting, and leading edge sales strategies
Self-starter with the ability to manage up and down - Hunter first mentality and team mentor
Superior analytical and oral, interpersonal, & written communication skills
Ability to embody and reflect Vestcom’s core values
Additional Information
The salary range for this position is $110,000- $130,000 / year.
The hiring base salary range above represents what Avery Dennison reasonably expects to pay for this position as of the date of this posting. Actual salaries will vary within the range, and in some circumstances may be above or below the range, based on various factors including but not limited to a candidate’s relevant skills, experience, education and training, and location, as well as the job scope and complexity, responsibilities, and regular and/or necessary travel required for the position, which may change depending on the candidate pool. Avery Dennison reserves the right to modify this information at any time, subject to applicable law.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines.
All your information will be kept confidential according to EEO guidelines.
