Job Description
Company Overview:
Bose Professional is a leader in the professional audio/video industry, specializing in the design and manufacturing of cutting-edge audio solutions including loudspeakers, amplifiers, signal processing devices, controls, software, and accessories. For more than 50 years our spirit of invention has focused on creating systems that are easy to design, install and operate for performance, commercial and conferencing applications. As we continue to expand our global team, we are seeking a highly skilled Channel Marketing Specialist, APAC to join us in our journey.
We have organized ourselves culturally around a set of shared values. We are a team first, which means we are collaborative and support each other toward our common goals. We start everything from the outside in, starting with the customer and solving from there. We value trust, so we are a company of people who are open and direct, avoid politics, and who do what it takes to deliver on our commitments. And as we work together, we are empathetic, courteous, and fair, because we respect each other. Finally, we believe that creativity and innovation belong in all parts of the company in order to drive excellence in everything we do.
Position Overview:
The Channel Marketing Specialist will be an integral part of the Export organization at Bose Professional. The focus of the role will be to implement and execute marketing strategies and activities in the Distributor Manager Markets to support the export sales organization. Success in this role also requires taking initiatives and applying a global strategy to sales and marketing.
Key Responsibilities:
- Provide support for marketing lead, including PR, advertising, marketing resources, newsletters, exhibitions
- Organize exhibitions if any would happen in the region (advertising and social media support, logistics and travel booking, measure ROI)
- Monitor budgets
- Local purchase of goods and services as per approval matrix
- Produce marketing materials for local use e.g. at fairs, events, for sales rep (brochures, flyer etc.)
- Select and order giveaways as per brand guidelines
- Keep record of marketing material stocks
- Prepare, organize and execute sales team events/team meetings as well as distributor and reseller meetings and events
- Finalize quarterly marketing plan together with distributors in collaboration with account managers
- Proactively contact resellers and distributors to follow-up on marketing plan
- Facilitate Quarterly Marketing fund process
- Support customers with Bose Professional assets by creating and maintaining link from Bynder.
- Support customers with knowledge of successful marketing activities
- Partner with communication/distribution, e.g. Price changes, organizational changes, promotional activities
- Communicate training offerings - classroom, online and webinar in close collaboration with the training team and local engineers
- Manage participation list and sending out confirmations
- Support Company objectives by completing additional tasks as needed
Qualifications:
- Pro-active individual, with channel marketing experience of working with distributors preferably in Pro AV Industry
- Good business understanding preferably of India, South East Asia, and ANZ.
- Knowledge of various editing, graphics related tools/software.
- Needs to be motivated, setting high but achievable goals, and to demonstrate enthusiasm for the work at hand
- Needs to demonstrate creativity in the development of innovative ideas
- Needs good interpersonal skills, effective communicator at all levels with good listening and questioning skills, with ability to build good team/media relationships
- Dependable team player, also able to work independently
- Fluent English
- Very good knowledge of MS office (Word, PowerPoint, Excel, Outlook, Dynamics)
- Knowledge of Email Marketing tools (MailChimp, Constant Contact, etc)
- Experienced user and strong knowledge about Social Media (Facebook, Linkedin, Instagram, etc) and other online communication channels
Bose Professional is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.
Position/Title: Channel Marketing Specialist, APAC
Time Type: Full-time
Location: Delhi NCR or Bangalore, India - Remote
Reports to: Director of Sales located in UAE
Department: Sales
