Job Description
The Opportunity
As a Product Marketing Manager, you will play a central role in connecting Brightflag’s product capabilities with customer needs and market opportunities.
You’ll work cross-functionally with Product, Sales, Customer Success, and Marketing to execute programs to support awareness and adoption of enhancements across Brightflag’s core e-billing platform. Additionally, you will support product launches and go-to-market plans that drive cross-sell and up-sell opportunities.
This role is ideal for someone who is execution-oriented, with strong project management skills and a passion for telling compelling product stories.
What You Will Be Doing
- Own the planning and execution of on-going product enhancement programming related to the core e-billing offering to drive adoption and utilization
- Partner closely with Product to translate features into clear customer value propositions
- Perform competitor analysis to further differentiate Brightfag’s offerings
- Support go-to-market activities related to new product launches
- Develop and execute campaigns to engage the existing customer base, driving upsells, cross-sells, and expansions
- Run targeted email programs to the prospect database to fuel demo requests and pipeline generation for Brightflag’s ELM platform
- Create and maintain high-quality sales collateral, including one-sheeters and competitive materials
- Ensure Sales and Customer Success teams are equipped with clear, compelling messaging and assets to support the sales cycle
- Own product-related website updates, ensuring messaging is clear, current, and conversion-focused
- Manage the development of customer case studies in partnership with Customer Success and Marketing
- Act as a strong project manager, coordinating timelines, stakeholders, and deliverables across teams
- Collaborate closely with Marketing, Sales, Product, and Customer Success to align on priorities and execution
Skills & Experience
To be successful in the role, you need:
- 3+ years of experience as a Product Marketing Manager at a B2B SaaS company
- Demonstrated experience supporting go-to-market initiatives and new product launches
- Familiarity with email marketing platforms, CRM systems, and marketing automation tools
- Proven experience translating product features into clear customer value propositions and messaging
- Experience conducting competitive analysis and market research to inform product positioning
- Strong experience developing and executing customer marketing and email campaigns that drive upsell, cross-sell, expansion opportunities, and pipeline generation.
- Experience creating high-quality sales enablement materials such as one-pagers, presentations, and competitive battlecards
- Demonstrated ability to collaborate cross-functionally with Product, Marketing, Sales, and Customer Success to develop compelling customer case studies and marketing assets.
- Excellent written and verbal communication skills with strong attention to detail
- Strong project management skills with the ability to manage multiple initiatives, coordinate stakeholders, and deliver results in a fast-paced, cross-functional environment.
The following are a bonus!
- Experience in legal tech or selling to legal teams
- Experience using AI tools to enhance productivity, research, content creation, or campaign execution
- Familiarity with email marketing platforms, CRM systems, and marketing automation tools
Life @ Brightflag
We’re growing fast and so is the experience we can offer you:
- A huge opportunity to make a real impact, to shape what we do and where we are going.
- The exposure and challenge you need to learn, grow and progress your career in a high growth environment.
- Complex technical and business problems to solve and the trust and autonomy you need to go and solve them.
- A sound, helpful team, in a friendly, values-driven and inclusive environment.
- Competitive base salary with OTE of $135,000
- 15 days PTO
- 401(k) plan with company match.
- Comprehensive health insurance, life insurance and long term illness/income protection.
We are a diverse and inclusive bunch of people. We welcome diverse perspectives and people who make every day count and strive for constant improvement. We do not discriminate based on gender, ethnicity, sexual orientation, religion, civil or family status, age, disability, or race.
Location & Eligibility
This is a hybrid role with an in office requirement of 3 days a week in our New York office.
Your time is valuable. To help with your application, we advise that regrettably we cannot offer work permit sponsorship/ self sponsorship for this role.
About Brightflag
Hi, we’re Brightflag, the AI-powered, enterprise legal management platform that helps corporate legal departments operate with greater clarity, efficiency, and control.
Powered by our patented AI, which was developed with over 100,000 hours of legal and engineering expertise, and supported by our best-in-class Customer Success teams, Brightflag enables in-house legal teams to streamline operations, manage matters and spend, and collaborate more effectively with outside counsel.
Today, Brightflag is trusted by leading global organizations and forms part of the Legal & Regulatory division of Wolters Kluwer, a global provider of professional information, software solutions, and services. You can learn more about Brightflag here.
