Job description
Description
Bromcom is a market leading UK cloud based integrated Management Information System (MIS) & Finance provider offering a One Stop Shop for schools, academies and Local Authorities. We are a family-owned business and are passionate about the core values on which the business has been built; loyalty, honesty, and offering true value to the education sector.
We’re looking for an experienced, forward-thinking Head of Marketing to lead our demand generation, brand development and GTM strategies, working closely with sales operations and channel lead to support scalable, data-driven growth.
Role purpose
This is a pivotal leadership role to develop the marketing strategy and drive brand presence and lead generation. You’ll manage a high-performing marketing team, oversee marketing performance, lead GTM campaigns, and drive alignment between marketing, sales, product and customer success.
Requirements
Marketing Leadership
Lead, develop and inspire the marketing team across content, digital, events, brand, and product marketing
Own and deliver the marketing strategy for customer acquisition, engagement and retention across schools, MATs, local authorities in the UK; with potential for deal-based marketing in overseas territories
Champion the Bromcom brand across touchpoints, ensuring consistent, compelling and audience-relevant messaging
Oversee the content calendar and campaign roadmap to align with product launches and market opportunities
Develop and deliver strategic PR and thought leadership, enhancing Bromcom’s profile as a trusted partner in education
Data & Performance
Report on key performance metrics across marketing, driving insights into what’s working and what needs change
Own lead scoring, segmentation and lifecycle management strategies
Ensure marketing activities deliver measurable ROI and contribute to business targets
Strategic Collaboration
Act as a key contributor to commercial strategy and cross-functional planning alongside senior leadership
Collaborate closely with Product, Customer Success and Support teams to ensure alignment on messaging, customer journeys and feedback loops
Represent marketing in internal and external meetings, partner events and executive briefings
Coordinate internal alignment on PR and messaging, ensuring consistency across departments by gathering input, consolidating feedback, and communicating final narratives to all relevant stakeholders.
Reports to Chief Growth Officer with 4 direct reports.
