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Sales Team Leader

Job Description

Description

The School by School Team Lead plays a pivotal role in driving high-quality direct-to-school sales execution. You will be leading the team and making the sales process more efficient as well as owning higher value client sales through to close.

Key Responsibilities

  • Oversee day-to-day objectives and act as first point of contact for the SbyS team.

  • Driving and enforcing high call engagement and delivering KPI outcomes as a team

  • Working closely with the Pre sales function to support product demonstrations and Module specific expert sessions

  • -Leading by example- Contributing and driving exemplar end to end sales processes and conversion.

  • Managing the SDR function- Mentoring and driving the SDR function i.e. cold/warm calling strategies/building out SDR playbooks and emailing strategies to support lead gen across the entire sales team,etc

  • Conducting weekly 121, forecast and lead calls to drive pipeline hygiene, lead and pipeline hygiene/conversion. i.e. lead to opp conversion %, Demo to won conversion %

  • Pro active approach/mindset: Working cross departmentally to execute/conversion long cycle complex sales

  • Potentially adding some comments about understanding the MIS landscape, continually developing/changing and having a good grasp of this is essential to staying on top of the role.

• Ensure incoming leads are followed up rigorously

• Maintain strong D365 pipeline hygiene: ownership, naming conventions, next steps, enthusiasm notes.

• Ensure consistent sales journey quality and full CRM recording of activities.

• Lead targeted outreach to key school cohorts based on actionable insights

• Drive sales-line coverage reliability, with rota management and missed-call reduction.

• Coordinate with Product, Customer Care and Marketing to align messaging and readiness.

• Champion Dynamics workflows such as contract templates and welcome pack processes.

Collaboration with Other Teams

• Liaise with SbyS, MAT and LA teams to support multi-route opportunity creation. Inputting to and engaging in Quarterly Business Reviews and Quarterly Strategy Meetings

• Provide input and support for presentations and demonstrations, ensuring consistency and quality.

• Work with Marketing on distribution of materials and coordinated outreach.

CRM Utilisation & Reporting

• Maintain accurate D365 records including activities, conversations, and KPIs.

• Prepare Operational Weekly reporting including pipeline summaries, conversion data, and activity updates.

Skills and Experience

Required:

• Experience in end-to-end SaaS and/or EdTech sales, ideally with MIS market exposure.

• Strong interpersonal and communication skills.

• Ability to coach team members and enforce consistent processes.

• Self-starter with strong organisational ability.

Desired:

• Strong CRM (e.g. D365) capability and reporting discipline.

• Experience in business development within MATs, schools or LAs.

• Sales Operational Efficiency experience.

Benefits

• Competitive salary package with performance-based commission.

• Pension contribution.

• 24 days annual leave plus Bank Holidays (increasing to 28 after 5 years).

• Birthday day off.

• Employee Assistance Programme.

• Training and development opportunities.

• Company social events throughout the year.

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