Job Description
Description
**This position is based in Germany or the UK with hybrid or remote working options. Applicants must hold a valid work/residence permit for the respective location.**
Chaos is a leading global software company that provides world-class visualization and design solutions, empowering creative minds to bring ideas to life.
For over twenty years, Chaos has developed innovative technologies serving multiple industries, including architecture and design, media and entertainment, and product e-commerce. Chaos’ solutions help architects, designers, VFX artists/animators, and other creative professionals share ideas, optimize workflows, and create immersive experiences.
Headquartered in Karlsruhe, Germany, Chaos is a global company with offices in 11 cities worldwide. In 2022, Chaos and Enscape merged, bringing together two industry-leading companies into one. Since then, Chaos has continued to grow with the additions of Cylindo, AXYZ Design, and Evolve Lab, further expanding our expertise and solutions across architecture, design, e-commerce, and AI. For more information, please visit chaos.com.
Role Overview
The VP, Growth Marketing serves as a commercial executive leader within the Chaos revenue organization, owning the global strategy, execution, and P&L of the direct digital and e-commerce business. Accountable for scaling a €10M+ ARR target, this position will have ownership for scaling the Chaos Product-Led Growth (PLG) and demand generation model. The VP, Growth Marketing will translate our AEC growth vision into actionable marketing frameworks, converting global digital traffic into high-velocity, compounding commercial outcomes. This role will be responsible for leading the Campaigns, Performance Marketing & Analytics, Website & Organic Growth (SEO/GEO), Social Media & Influencer, Field Marketing & Events teams.
Key Responsibilities
Hold full accountability for forecasting, maturing, and growing the €10M+ ARR direct digital sales channel.
Manage the global Marketing budget allocation, ensuring spend is allocated accordingly and appropriately to enable achievement of key deliverables within the agreed fiscal remit.
Establish commercial KPIs and continuously audit funnel performance to maximize revenue velocity.
Direct the global performance marketing and campaign functions, maintaining absolute oversight of acquisition spend, bid optimization strategies, and capital allocation across new customer acquisition, Account-Based Marketing (ABM), and customer base retention campaigns.
Establish the content-driven search frameworks across international markets, utilizing advanced SEO and GEO strategies to capture multi-regional demand.
Govern the global web properties as high-converting commercial landing destinations, overseeing continuous structured testing, user journey validation, and funnel experimentation to drive incremental revenue lift from digital traffic.
Deliver organic communication and influencer outreach strategies across global channels (targeting a base of 1M+ followers) to drive professional brand equity within the Chaos primary audience segments (architects, designers, and creative studios).
Set the strategic objectives for the company’s event presence, determining event selection, tradeshow presence, and owned brand experiences to optimize regional commercial returns.
Lead, scale, and manage a matrixed organization of 20+ marketing professionals across five dedicated functional sub-teams. Focuses on leadership succession planning, capability building, and fostering an outcome-driven operational culture.
Requirements
Required Experience
Significant experience of progressive digital marketing, growth, or performance marketing experience, with a proven track record operating within a senior or executive-level leadership capacity
Verifiable experience managing an active, standalone e-commerce or digital sales channel P&L with direct target accountability for a multi-million euro ARR volume.
Deep operational background within B2B SaaS environments, specifically leading self-service or PLG motions where customer acquisition relies heavily on digital-first, low-touch conversion pathways.
Proven capability to build, resource, and lead large, multi-disciplinary, fast-moving marketing teams in performance-driven organizations.
Comprehensive experience overseeing corporate marketing technology stack deployment, marketing data warehousing strategies, data compliance, and multi-channel marketing attribution frameworks.
Required Skills
Capability to own a complex global budget, manage data-backed investment risks, forecast revenue pipelines, and justify marketing spend velocity.
Understanding of how cross-functional digital marketing levers from technical SEO/GEO and web infrastructure to paid media and brand presence integrate into a single revenue-generating system.
Challenging marketing attribution models, data validity, and performance analytics to make objective, data-driven optimization decisions.
Interpersonal, motivational, and communication capabilities required to manage matrixed global teams and represent the marketing function within the executive revenue leadership team.
Bachelor’s degree in Marketing, Business Administration, Economics, or a related discipline or equivalent experience.
We welcome people who value teamwork, stick to their commitments and are curious to explore new ways for achieving mastery. If you believe that you are a good match for the job, just send us your CV in English.
Only shortlisted candidates will be contacted.
Confidentiality of all applications is assured.
