Chicory

We were founded in 2013 by Yuni Baker-Saito and Joey Petracca, starting from a dorm room at Colgate University. We built a contextual advertising platform for CPG (Consumer Packaged Goods) and grocery sectors. Our goal is to reach consumers when they are actively thinking about food—discovering new recipes, planning meals, or building grocery lists.

Our platform pairs engaging ads with relevant, brand-safe content. We help connect brands and retailers with consumers at key stages of their buying journey, from initial interest to purchase. Our network reaches 150 million shoppers monthly through over 7,000 food publishers like The Kitchn, Food Network, and MyFitnessPal. We also integrate directly with more than 70 retailers and partner with retail media companies. We work with CPG brands and retailers like Kraft Heinz and Kroger to help them launch new products, promote specific uses, or reach new and returning shoppers.

We believe we are strongest when everyone feels valued, respected, and treated with dignity. This means actively setting aside assumptions and judgment to make room for diverse viewpoints. We aim for a playful spirit, which we see as a competitive advantage for building relationships and finding solutions. We achieve results by hiring talented individuals and giving them the space, safety, and resources to do their best work, creating a company people enjoy working with and working at.

Our commitment to Diversity, Equity, Inclusion, and Belonging is essential to our success. We believe diverse experiences, backgrounds, identities, and ways of thinking improve our operations and allow us to innovate in established industries by focusing on how things should be done. We strive to build a workplace based on merit and equity where every individual has a voice.

Our core principles include: Have a Beginner’s Mind, Bias For Action, Customer Obsessed, Above and Beyond, Be Good People, Own It, Separate Your Ego From Your Position, and Find Reality.

We operate with a hybrid and remote work model, treating our remote workspaces as extensions of our NYC office. We use shared hours to help team members across the country collaborate effectively. We integrate work and social activities through monthly virtual events and annual in-person team-building gatherings. Our NYC office is dog-friendly and has snacks. We value and respect every individual, creating an environment where all viewpoints are considered. Our team has between 11-50 employees.

We offer comprehensive benefits and perks, including:

• Healthcare: Dental and vision plans, employer-paid One Medical membership, and a free ClassPass membership.
• Time Off: Flexible paid time off for vacation, sick days, and mental health days, plus 14 paid holidays and flexibility for other observed holidays.
• Professional Development: An annual learning and development stipend.
• Work Environment: Flexible remote and hybrid work arrangements. Our NYC office is dog-friendly and provides free snacks.
• Team Activities: Virtual and in-person outings and team-building events.
• Financial: Competitive compensation with base salary and stock options, Flexible Spending Account (FSA), Health Savings Account (HSA), 401k retirement plan, commuter benefits, and discounted pet insurance.