Choco

We were founded in 2018 and develop software. Our platform connects restaurants and suppliers to simplify the order process, saving time, money, and food. This helps create a transparent and sustainable food system.

Our platform digitizes manual order entry, offers ²⁴⁄₇ online ordering, and provides sales tools for food and beverage wholesalers. Our products include OrderAgent, an AI system that captures orders from various sources (voicemail, email, text, handwritten notes) and integrates them into ERP systems. We also offer eCommerce solutions for AI-powered storefronts that provide personal recommendations. For sales teams, we provide a Sales Hub for managing customer interactions and a Customer Hub for foodservice CRM. The platform also includes payment solutions and an ad network for running campaigns.

We serve food distributors, restaurants, and suppliers in six countries across Europe and North America, connecting over 10,000 suppliers to 15,000 restaurants. Our platform helps us reach 30,000 distributors, process over 1 million monthly orders with ²⁴⁄₇ AI processing, and results in 20% larger average order sizes. We know that 40% of all food produced globally goes to waste, accounting for 10% of global greenhouse gas emissions, with 70% of this waste occurring in the supply chain.

Our mission is to enable a sustainable food system that runs transparently and without waste by 2030. We aim to bring the food industry online to streamline order processes between restaurants and suppliers, saving time, money, and food by eliminating inefficiencies that lead to food waste. Our namesake, the Chocó district of Colombia, reminds us of our commitment to preserving biodiverse ecosystems.

We are guided by four core values, referred to as TOFU:

• Team: Prioritizing the team’s success over individual achievements.
• Ownership: Taking full responsibility for solving problems.
• Focus: Striving for excellence and continuous improvement in specific areas.
• Understanding: Developing a deep comprehension of users and business details to serve with empathy and align goals.

We employ 201-500 individuals, and our mission drives us. Our culture values ambition, humility, determination, creativity, and humor. We focus on thriving in challenging environments. We emphasize building and growing together, fostering an environment where trust is established from day one. Our employees are called “Chocorians.” Our team is determined to achieve goals, learn, and explore new limits. Our offices are designed for learning, growth, collaboration, and focus, promoting authentic teamwork.

We offer a hybrid work schedule, which includes 3 days in the office and 2 days of remote work.