Job Description
***Le poste étant situé aux États-Unis, la description de poste est disponible uniquement en anglais.***
***As this position in based in the United States, the job description is available in English only.***
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Senior Marketing Lead – Touring Production
Hybrid work model – 4 days/week in the office
Full-Time Position
We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.
OUR MISSION
Since 1984, Cirque du Soleil Entertainment Group has been focusing on ever more creative and magical work in order to constantly push the limits of the imagination and surprise spectators! Innovation and creativity are at the heart of our shows and will continue to transcend our upcoming productions around the world.
Today, we have a place for those who have a marked taste for thinking up exceptional products, for ensuring the smooth running of operations, for putting their ingenuity at the service of their team, in addition to contributing to enhancing their expertise and develop practices unique to Cirque du Soleil!
So don’t wait any longer and join the Cirque adventure! You will meet ambitious people and people passionate about the world of entertainment!
YOUR MISSION
The Senior Marketing Lead is responsible for leading the go‑to‑market strategy, campaign execution, and commercial performance of a new touring Big Top production (BT2027) across all North American markets.
This role combines creative marketing leadership with strong commercial accountability, ensuring the show is positioned as a must‑see, culturally relevant experience while delivering strong revenue results.
The role connects brand, marketing, pricing, CRM, digital channels, and on‑site revenue drivers into a cohesive system that maximizes attendance, pricing power, and overall audience value.
Core Mandate
Build and execute a best‑in‑class integrated marketing and communications strategy
Drive revenue performance, pricing strength, and marketing effectiveness across all markets
Ensure campaigns deliver both cultural relevance and commercial impact
Align key commercial levers (marketing, pricing, CRM, digital, sales, experience)
Support sponsorship integration and broader strategic objectives
Key Responsibilities
1. Marketing & Campaign Leadership
Develop and lead the 360° marketing and communications strategy across all channels (brand, digital, PR, social, performance marketing)
Translate creative and artistic vision into compelling, consumer‑facing campaigns
Ensure consistency and quality across markets while allowing for local adaptation
Oversee content, creative development, and media planning to maximize reach and engagement
2. Commercial Performance & Revenue Focus
Work closely with Revenue Management and Ticketing to align demand generation with pricing strategy
Monitor and optimise campaign performance against revenue objectives (ATP, occupancy, conversion)
Identify opportunities to strengthen pricing confidence and improve yield
Contribute to improving spend per head through alignment with guest experience (F&B, merch, VIP)
3. Demand Generation & Go‑to‑Market Execution
Design and execute phased go‑to‑market strategies (build → launch → sustain → close)
Drive strong pre‑opening demand and sustained in‑market performance across all tour markets
Optimize media mix, targeting, and messaging using data and audience insights
Ensure alignment between global direction and local execution
4. Cross‑Functional Integration
Act as a key bridge across:
Digital and website (customer journey, conversion)
CRM (segmentation, lifecycle, repeat attendance)
Group sales (volume channels and partnerships)
Revenue management (pricing and inventory)
Guest experience teams (on‑site monetisation)
Ensure all functions contribute to a shared commercial objective
5. Cultural Relevance & Visibility
Develop campaigns and activations that position the show as a must‑see cultural experience
Identify and leverage cultural trends, communities, and influencers
Work with Communications teams to build visibility and relevance beyond paid media
Strengthen the show’s presence in key markets and among target audiences
6. Sponsorship & Partnership Enablement
Support Sponsorship teams by ensuring the show delivers:
Strong brand positioning for premium partners
Integration opportunities within campaigns and experience
Leverage partnerships to extend campaign reach and enhance audience engagement
7. Toolkit Development & Market Enablement
Develop clear, practical marketing toolkits including:
Messaging frameworks
Campaign playbooks and timelines
Best practices for media and execution
Ensure local teams, agencies and partners are equipped to execute effectively
8. Continuous Optimisation & Learning
Track campaign performance and audience behaviour across markets
Continuously refine strategy to improve ROI and effectiveness
Capture learnings to support performance across future touring productions
Profile & Experience
Require
10–15+ years of senior marketing experience
Proven track record launching and driving performance for ticketed experiences or events
Strong experience in integrated marketing, demand generation, and performance optimisation
Solid commercial understanding of pricing, conversion, and revenue drivers
Experience working across multiple markets and stakeholders
Preferred
Experience in touring productions, live entertainment, sports, or premium consumer brands
Experience working with promoters, venues, and external partners
Exposure to CRM, digital optimisation, and audience lifecycle strategies
Experience supporting sponsorship or partnership integration
Key Competencies
Strong strategic thinking with commercial awareness
Ability to balance creative excellence with performance focus
Data‑driven decision making and optimisation mindset
Ability to operate across multiple disciplines and stakeholders
High ownership and execution discipline
Role Expectations
Based in North America, with regular travel to Montreal required
Active involvement throughout the full lifecycle of the show
Flexibility to support additional campaigns or productions as required
What Success Looks Like
Strong ticket sales performance across all markets
High‑impact campaigns that drive awareness, engagement, and conversion
Clear pricing strength and improved marketing efficiency
Strong pre‑launch momentum and sustained demand
Meaningful contribution to sponsorship value and integration
A scalable, repeatable marketing model for future touring productions
To keep pace with the creation, production and distribution of our products, our employer proposal is unique.
HERE IS AN OVERVIEW
- Access to an office in a stimulating environment that will allow you to put all your creativity to good use
- A culture focused on the development of fair practices and unifying events
- Professional growth focused on high quality projects to propel your career
- A group insurance program and other benefits that we will be happy to present to you
- Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.
\*\* Please submit your resume and a cover letter explaining why you are the perfect fit for this role to our career’s portal. Include examples of previous campaigns or projects you have led that demonstrate your ability to successfully manage brand initiatives.
Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
