Job Description
As our TikTok Shop & Social Commerce Manager, you’ll own CSE’s presence and performance on TikTok Shop end-to-end — from storefront strategy and product mix to our affiliate and creator program. This is a channel leadership role that goes beyond execution: you’ll set the strategy, manage the calendar, build creator relationships, and be accountable for results. The right person knows TikTok Shop inside and out, loves working with creators, and is excited to take ownership of a fast-growing channel.
Primary Duties and Responsibilities
TikTok Shop Strategy & Management
- Own the TikTok Shop storefront end-to-end: catalog management, content accuracy, pricing, and overall shop health.
- Develop and manage a rolling TikTok Shop campaign calendar, aligned with CSE’s marketing calendar and product priorities.
- Lead product mix and assortment strategy: test SKUs, analyze performance, and make data-backed decisions on what to push, pull, or expand.
- Stay ahead of TikTok Shop-native sales events, flash sales, and platform promotions; identify participation opportunities and execute.
- Partner with Operations and demand planning to coordinate inventory availability, fulfillment readiness, and SKU-level forecasting tied to TikTok activity.
- Act as CSE’s internal TikTok Shop expert, staying current on platform updates, algorithm changes, and commerce trends, and bringing recommendations to leadership.
- Own channel reporting: track GMV, conversion, affiliate-driven revenue, and other key metrics.
Affiliate & Creator Program
- Build and lead CSE’s TikTok Shop affiliate program: strategy, creator recruitment, onboarding, and ongoing relationship management.
- Own the creator seeding and sampling process, from selection and fulfillment to performance follow-up.
- Establish and maintain strong creator partnerships through clear briefs, performance feedback, and optimization direction.
- Build an engaged affiliate community through product education, creator campaigns, and ongoing content support.
- Identify high-potential new creators in the health, wellness, and fitness space, staying current on emerging voices and platform trends before they’re obvious.
- Manage commission structure and program economics, optimizing based on creator performance and channel goals.
- Own the relationship with TikTok’s platform account team to stay ahead of new initiatives, media programs, and affiliate opportunities.
Cross-Functional Collaboration
- Partner with Creative and Content on TikTok-native assets and messaging that convert in-feed and in-shop.
- Partner with the Paid Media team on GMV Max campaign strategy.
- Coordinate with Operations on inventory availability, fulfillment timelines, and product readiness for launches and creator seeding.
Qualifications:
- Must have 3+ years of experience in social commerce, with hands-on experience managing TikTok Shop.
- Proven experience building or scaling a TikTok Shop affiliate or creator program.
- Hands-on experience with TikTok Seller Center and Affiliate Center.
- Strong strategic instincts paired with the ability to execute.
- Data-literate, with the ability to track the right metrics, understand what they mean, and use them to make decisions.
- Strong communicator and relationship builder; creators and internal stakeholders should want to work with you.
- Highly organized and self-directed, with the ability to manage competing priorities without being told what to do next.
- High ownership mentality: you take responsibility for outcomes, not just tasks, and you bring recommendations.
Salary: $80,000-$90,000 annually
Location: Remote, or hybrid if in the SLC, UT area
Position Type: Full-time
Benefits:
- Paid time off (flexible)
- Paid holidays
- Insurance: Health, dental, vision, basic life, AD&D
- 401(k) + Company match
- Eligible for company bonus plan
- Free product allowance
