Job Description
ConnectWise is an industry and Global leading software company with over 3,000 colleagues in North America, EMEA and APAC. As a community-driven software company dedicated to the success of technology solution providers, our suite helps over 45,000 of our partners manage their businesses better, sell more efficiently, automate service delivery, and remotely control technology so they can consistently deliver amazing customer experiences.
Our company is powered by our connections, our colleagues, and our community. And, we accept all kinds.
Game-changers, innovators, culture-lovers—and humankind.
We invite discovery and debate. We recognize key moments as milestones.
We see you and value you for your unique contributions. Our inclusive, positive culture lays the foundation to ensure every colleague is valued for their perspectives and skills, giving you the choice of how YOU make a difference.
Curious? Read this opportunity to learn how YOU can make a difference at ConnectWise!
The Digital Marketing Specialist supports the execution and optimization of ConnectWise’s digital paid media programs. Reporting to the Team Lead of Digital Marketing, this role owns the strategy and execution of display and Connected TV campaigns, while flexing across paid search, paid social, and review sites to support campaign launches and performance initiatives. This position is ideal for a performance-driven marketer who is hands-on in advertising platforms, eager to grow across multiple channels, and motivated by driving measurable results. The Specialist plays a key role in ensuring campaigns are launched accurately, optimized consistently, and aligned to broader marketing and pipeline goals.
Essential Job Duties and Responsibilities
- Owns the setup, execution, and optimization of display and Connected TV campaigns across programmatic and direct platforms.
- Manages audience targeting, creative trafficking, budget pacing, and performance monitoring for display and CTV initiatives.
- Partners with the Senior Digital Marketing Manager, Paid Social and Digital Marketing Manager, Paid Search to support campaign launches across paid social, paid search, and review site platforms.
- Assists in campaign builds, QA, keyword uploads, audience segmentation, and ad creative implementation across multiple advertising channels.
- Monitors campaign performance daily and implements optimizations to improve key metrics including CTR, engagement, CPL, and conversion rates.
- Supports A/B testing initiatives across creative, targeting, and landing page experiences.
- Collaborates with Marketing Operations and Web teams to ensure accurate tracking, tagging, and attribution.
- Maintains campaign documentation, naming conventions, and budget trackers to ensure operational excellence.
- Provides performance insights and reporting summaries to support broader digital marketing reviews.
- Stays informed on digital advertising best practices and emerging platform capabilities.
- Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
- Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.
Knowledge, Skills, and/or Abilities Required
- Working knowledge of digital advertising platforms including Google Ads, LinkedIn Campaign Manager, and programmatic display platforms.
- Familiarity with Connected TV advertising and display campaign setup is preferred.
- Strong analytical mindset with the ability to interpret performance metrics and identify optimization opportunities.
- Understanding of core paid media metrics such as CTR, CPC, CPL, conversion rate, and return on investment.
- Strong attention to detail with the ability to manage multiple campaigns simultaneously.
- Collaborative mindset and ability to work cross-functionally with marketing, creative, and operations teams.
- Proficiency in Excel or Google Sheets for reporting and budget tracking.
- Experience with Google Analytics or similar analytics platforms is a plus.
Previous Experience Recommendations
- 2 to 4 years of experience in digital marketing or paid media.
- Experience supporting campaign execution across multiple paid channels is preferred.
- B2B marketing experience is a plus.
Working Conditions
- Onsite, hybrid, or remote depending on location.
- 0–10% travel may be required.
ConnectWise is an Equal Opportunity Employer, dedicated to building a diverse and inclusive workforce and providing a workplace free from discrimination and harassment. ConnectWise provides equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, religion, age, sex (including pregnancy), sexual orientation, gender, gender identity or expression, ancestry, national origin, citizenship status, physical or mental disability, genetic information, military/veteran status, marital status, familial or parental status, or any other characteristic or status protected by applicable federal, state and local laws.
The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. Other duties may be assigned as needed. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job and/or to receive other benefits and privileges of employment. If you need a reasonable accommodation for any part of the application and hiring process, please contact us at [email protected] or 1-800-671-6898.
