Job description
Cove started with renting coliving spaces. Now we’ve expanded to more than just coliving spaces, providing flexibility for comfortable and enjoyable long term or short term stays in our beautiful properties. With over 6000 rooms across Singapore and Indonesia, we’re living our mission and growing our homes in South Korea and Japan.
Believing in the power of a team, we aim to build the leading tech flexible living platform in Asia Pacific, providing high quality and community-centric accommodations. Here we also encourage authenticity and fun to fully embrace being human in a driven and result focused environment to make things happen and ensure the dream becomes a reality.
Come enjoy the journey with us and become a Cove Superstar!
Job Title: Sr. Performance Marketing Manager
Job-Type: Full-time
Reports To: Regional VP of Online Marketing
Location: Remote (Indonesia)
What you’ll be doing:
- Lead regional paid performance strategy across SEM, paid social (Meta, TikTok), display, video, and app marketing (Apple Search Ads, Google App Campaigns)
- Manage multi-channel campaigns across web and app platforms, implementing A/B testing and optimization
- Monitor performance metrics (CAC, conversions) using GA4, and attribution platforms
- Manage and allocate budgets across countries and channels to achieve optimal ROI
- Build best-in-class reporting dashboards and deliver regular insights to management
- Collaborate with product, country teams, and wider marketing to maximize channel effectiveness
- Build, mentor, and develop a high-performing team of performance marketers
- Source and test new channels to expand digital reach
Deliverables
- Drive regional user acquisition targets across web and app at optimal efficiency (CAC, CPL)
- Scale performance marketing across multiple countries while improving conversion rates
- Build testing frameworks to continuously improve campaign performance
- Manage monthly performance marketing budgets and achieve growth target
What makes you a great fit:
Essential
- 5-7 years in performance marketing, with 2-3 years managing both web and app campaigns
- Proven track record managing budgets across multiple markets
- Demonstrated ability to build and scale - you’ve taken something from early stage to mature performance
- Expert proficiency: Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, Google App Campaigns
- Strong analytics experience: GA4, mobile attribution platforms (AppsFlyer, Adjust, Singular)
- Success stories of both “figuring things out” and optimizing at scale
Preferred
- Performance marketing experience in agency or high-growth startup
- Experience in e-commerce, fintech, proptech, or similar high-growth digital businesses
- Data visualization tools (Tableau, Looker)
- Understanding of ASO, incrementality testing, and multi-touch attribution
Core Skills/Competencies:
- Thrives in ambiguity and adapts quickly
- Balances speed with rigor and thinks like an owner
- Strong analytical skills with data-driven decision making
- Excellent communication and stakeholder management
- Organized, detail-oriented, highly goal-oriented
