Job Description
Job Title: Marketing Manager - 6 Mo FTC
Department: Stylist
Reporting to: Marketing Lead
Location: Fleet Street, London
Ways of Working: Hybrid – Team office-based anchor days are Tuesdays and Thursdays
Contract Type: 6 Month Fixed Term Contract
Stylist, the multi-platform women’s media brand, is hiring for a Marketing Manager to join our marketing team in our London office on Fleet Street on a 6 month contract basis. Stylist is part of the DC Thomson media and publishing company.
The Marketing Manager will focus on increasing brand visibility, strengthening market presence, and scaling reach across B2C and B2B audiences. Developing integrated campaigns, the Marketing Manager will leverage insight-led storytelling, trade marketing, brand and performance to scale Stylist’s audiences. This role will play a critical part in positioning Stylist as both a must-have media brand for women and a strategic partner for advertisers.
Stylist is an award-winning women’s media with a highly engaged audience of women who expect more from their world, delivering content, insight and experiences that inform, inspire and connect.
DESCRIPTION
The Marketing Manager plays a key role in delivering commercial growth by planning and executing integrated marketing activity focused on audience acquisition.
Working under the direction of the Marketing Lead, the Marketing Manager translates business priorities into coordinated marketing plans that strengthen audience engagement, subscription growth and brand visibility.
The Marketing Manager manages day‑to‑day performance of campaigns across the full marketing funnel, working collaboratively with Editorial, Product & Technology, Data & Insight and Customer Engagement teams.
Key responsibilities include:
- Delivering integrated marketing campaigns that drive awareness, engagement, acquisition and retention across priority audience segments
- Translate brand and editorial propositions into compelling, insight-led marketing activity
- Work with Performance Media to ensure distribution, targeting and optimisation of paid campaigns
- Work with Customer Engagement to ensure campaigns feed into effective onboarding, engagement and retention journeys
- Use data, insight and experimentation to diagnose funnel performance, identify opportunities and optimise activity
- Manage operational performance: KPI tracking, reporting, forecasting, risks, mitigations and recommendations
- Ensure all activity follows compliance requirements (data privacy, ASA/CAP) and adheres to brand standards
- Actively codify learnings, share best practice across portfolios and contribute to a skills‑based operating model
Skills:
Essential
- Solution focused; able to take a metric or OKR and create own action plan to achieve them
- Developing and executing campaigns aligned to portfolio and commercial objectives independently
- Planning, coordinating and monitoring multi‑channel campaigns with minimal direction; manages own timelines and deliverables
- Building productive working relationships and collaborates across teams to deliver shared outcomes
- Using insights, analytics and market understanding to inform decisions and optimise activity
- Applying and protecting brand identity; supports proposition activation
- Digital channels and collaborates with specialists to optimise distribution and performance
- Using funnel, cohort and campaign data to derive insights and prioritise tests
- Understanding CRM and lifecycle journeys; collaborates with engagement teams on retention improvements
- Monitoring KPIs, assesses performance and contributes to the performance governance rhythm
- Identifying opportunities for incremental experimentation and adopts new approaches where beneficial
Desirable
- Interpreting research to inform targeting, messaging and creative
- Collaborating on value proposition and supports journey optimisation
- Supporting improvements to customer journeys and CX outcomes
Experience:
- Background in publishing, media or subscription environments; may also have an agency background
- Experience delivering multi-channel marketing campaigns in a commercial environment, ideally with subscriptions, digital products or media
- Familiarity with CRM/lifecycle platforms (HubSpot preferred), analytics tools, paid media activation and testing methodologies
- Understanding of e-commerce or subscription funnels, paywalls and digital customer journeys
- Experience coordinating agencies and cross-functional teams
Behaviours that will help this role succeed:
Being More Curious
- Actively seeks insight into audience needs, behaviour and performance drivers
- Asks questions, explores alternatives and uses data to challenge assumptions
Experiment with Purpose
- Designs and runs focused tests to improve campaign outcomes
- Learns rapidly, shares results openly and applies insights across future activity
Owning the Outcomes
- Takes accountability for campaign performance and recommendations
- Flags risks early and brings solutions grounded in evidence
Being More Collaborative
- Works openly and transparently with colleagues across the portfolio
- Co-creates solutions, shares best practice and supports consistent ways of working
To apply for this role, please follow our online application process and submit a CV and cover letter.
Closing date for applications: 5th May 2026 at 12:00noon
