Job Description
Description
The Field Marketing Specialist is primarily responsible for leading regional market activation, commercial marketing execution, sales enablement, regional events, account-based marketing initiatives, and customer engagement programs that support pipeline generation, revenue growth, and commercial success. This role serves as the primary marketing partner to assigned region Commercial teams and translates global product marketing and campaign strategies into regional execution plans aligned to market needs and business priorities.
Requirements
Essential Duties and Responsibilities
· Execute regional-focused marketing programs aligned to regional commercial priorities, target accounts, pipeline objectives, and revenue goals.
· Partner closely with Sales leadership to activate global campaigns through regional programs, account-based marketing initiatives, customer engagement activities, and targeted outreach.
· Translate global campaign and product marketing strategies into actionable regional execution plans.
· Identify regional market opportunities, customer needs, competitive dynamics, and commercial priorities to inform activation strategy.
· Serve as the primary marketing partner to assigned regions Commercial teams.
· Develop and adapt sales enablement materials, customer presentations, campaign assets, outreach content, and supporting tools aligned to commercial priorities.
· Support pipeline acceleration through account-based marketing initiatives, sales plays, customer engagement programs, and regional activation efforts
· Partner with Commercial teams to support strategic opportunities, customer-facing initiatives, events, campaigns, and deal progression activities.
· Drive adoption and consistency of approved messaging, positioning, campaign priorities, and value propositions across region.
· Lead regional event activation activities aligned to commercial priorities and pipeline objectives.
· Execute event-related planning, outreach, sales enablement, onsite activation, customer engagement, and post-event follow-up activities.
· Adapt campaign and event messaging into region-specific activation programs designed to generate measurable commercial outcomes.
· Partner with Commercial teams to maximize pipeline generation and opportunity progression resulting from events and customer engagements.
· Collaborate with Digital & Growth Marketing, Marketing Operations, Product Marketing, Communications, and Commercial teams to improve campaign effectiveness and pipeline performance.
· Capture customer, sales, and market feedback to support messaging refinement, targeting optimization, and go-to-market improvements.
· Provide structured market, customer, and competitive insights that support campaign development and product marketing strategy.
· Create and adapt customer-facing content, campaign materials, event assets, presentations, sales outreach materials, and account-based marketing content.
· Ensure regional marketing activities align with approved messaging, positioning, brand standards, and corporate guidelines.
· Track, measure, and communicate program performance, engagement metrics, and regional marketing effectiveness.
PLEASE NOTE: This is not an exhaustive list of all duties, responsibilities and requirements of the position described above. Other functions may be assigned and management retains the right to add or change duties at any time.
Minimum Qualifications, Education and Experience
· Bachelor’s Degree (or equivalent) in marketing, business, communications, healthcare administration or related field
· 5+ years of experience in field marketing, demand generation, sales enablement, commercial marketing, campaign marketing, or related marketing disciplines.
· Experience supporting sales organizations and driving measurable pipeline contribution.
Required Skills, Knowledge, Abilities
· Strong project management and execution skills.
· Ability to work cross-functionally across marketing, sales, product, and leadership teams
· Strong presentation and sales enablement capabilities.
· Analytical and data-driven decision-making skills.
· Ability to manage multiple priorities in a fast-paced environment.
Preferred Skills, Knowledge and Abilities:
· Knowledge of healthcare provider buying processes.
· Understanding of enterprise software go-to-market models.
· Familiarity with diagnostic imaging, radiology workflows, AI-enabled healthcare solutions, or population health solutions.
Quality Standards
· Communicates, cooperates, and consistently functions professionally and harmoniously with all levels of supervision, co-workers, visitors, and vendors.
· Demonstrates initiative, personal awareness, professionalism and integrity, and exercises confidentiality in all areas of performance.
· Follows all local, regional and country laws concerning employment.
· Follows all DeepHealth policies and procedures.
· Follows data privacy, compliance, safety and confidentiality standards at all times.
· Practices universal safety precautions.
· Promotes good public relations on the phone and in person.
· Adapts and is willing to learn new tasks, methods, and systems.
· Reports to work regularly as scheduled; consistently punctual with respect to working hours, meal and rest breaks, and maintains satisfactory personal attendance in accordance with DeepHealth guidelines.
· Completes job responsibilities in a quality and timely manner.
Travel
This position requires domestic / international travel up to 20%.
Working Environment
Remote
Physical Demands
This position often requires sitting, standing, walking, bending, twisting, reaching with hands and arms, using hands and fingers, handling, or feeling, speaking, listening, and high-level cognitive thinking. Also, must be able to lift up to 10 pounds occasionally
Salary range from $94,000 to $125,000, dependent upon experience.
