About Metadata
We founded Metadata in 2015 to create an AI-driven B2B digital advertising platform. It automates paid campaigns on LinkedIn, Google (Search and Display), Meta (Facebook and Instagram), and Reddit; we’re currently developing Bing integration. Our platform brings together campaign automation, audience targeting, and revenue optimization.
We use AI Agents like Bid Agent, Targeting Agent, Analyst Agent, and Campaign Execution to handle tasks such as bidding, audience building, creative generation, budget optimization, performance analysis, and reporting. Our patented B2B audience engine, MetaMatch, connects personal and business identities across 1.5 billion matched emails for accurate targeting. It uses first-party data, intent data, and demographic, firmographic, and technographic filters.
We optimize for pipeline and revenue outcomes instead of just cost-per-click or cost-per-lead. We also perform large-scale multivariant testing (MVT). We integrate with CRMs (like Salesforce and HubSpot), Marketing Automation Platforms (like Marketo, Pardot, and HubSpot Marketing Hub), and various ad platforms and intent data providers.
Our platform helps B2B marketers, performance marketers, paid media managers, and full-funnel teams drive pipeline and revenue without needing more staff. Our customers include Appian, Apptio, Automation Anywhere, Awardco, Zoom, Docebo, Eightfold, Liquibase, LogicMonitor, Maxio, Monotype, Swoop, Wunderkind, Zerto, and Zingtree.
Mission & Values
We founded Metadata in 2015 to build a Marketing OS for B2B marketers. Our goal was to automate the manual and repetitive tasks in the industry.
Our core values are:
- Transparency and Authenticity: We bring our authentic selves to every interaction.
- Ownership and Accountability: We take responsibility for our work from start to finish.
- Growth Mindset: We encourage curiosity and always want to learn more.
- Challenging the Status Quo: We promote creativity and unconventional thinking.
- Embracing Diversity: We believe our global workforce drives innovation.
- Keep it Fun and Care: We find joy in our work and support each other.
Team & Culture
Our team has 51-200 employees. We work remotely, allowing everyone to do their best work no matter where they are.
We focus on building a category-defining company with high-performing individuals. Our culture supports diversity with a global workforce and promotes a fun and caring environment among colleagues.
Benefits & Perks
We offer health, dental, and vision insurance. Our employees also get flexible Paid Time Off (PTO), a 401K plan, and a home office budget. We provide the tech stack you need for your job, and everyone gets their birthday off.
Frequently Asked Questions
Metadata offers an AI-driven B2B digital advertising platform that automates paid campaign execution across channels like LinkedIn, Google, Meta, and Reddit. It uses AI Agents for targeting, bidding, creative testing, budget optimization, and reporting. Key features include MetaMatch for precise audience targeting and optimization for pipeline and revenue.
Metadata provides health, dental, and vision insurance, flexible PTO, a 401K, a home office budget, and birthdays off. Employees also receive a tech stack to support their work.
Metadata fosters a remote-first work environment, emphasizing transparency, authenticity, ownership, accountability, and a growth mindset. The company encourages challenging the status quo, embracing diversity, and maintaining a fun atmosphere, aiming to build a category-defining company with high-performing individuals.
Metadata differentiates itself by connecting directly to CRMs and marketing automation platforms to track campaign performance from first impression to closed-won deal, optimizing for revenue rather than just leads. Its patented AI automatically adjusts bids, budgets, and audiences in real-time. It also conducts multivariant testing (MVT) at scale across ad creative, audience, offer, and channel combinations.
Metadata is used by B2B marketers who run paid media to drive pipeline, seek to scale results without increasing headcount, and focus on revenue impact. It also serves ABM campaigns, performance marketers, paid media managers, and full-funnel teams.
Metadata was founded in 2015.
Metadata is active in the B2b Marketing, Lead Generation, Consumer Intelligence, Inbound Marketing, Data Enrichment, Ip Targeting, B2b Advertising, Abm, and Multi-channel Advertising markets.
Metadata has 51-200 employees.
Metadata hires globally with a remote-first approach, allowing employees to work from anywhere.
Metadata is not actively hiring at the moment. Check back later for new opportunities.
Yes, Metadata is a remote-first company.
Metadata's website is www.metadata.io .
You can find Metadata on X (Twitter) and LinkedIn .
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