Job Description
Ad Sales Director
Social Media Branded Content, Affiliate Marketing, Amazon Sellers, Performance Marketing, and Publishers’ Monetization Development
First Media is a leading social media publishing and marketing company, at the intersection of content and commerce, and driving the shoppable content revolution, with over 250 million fans and 1.5 billion monthly views. First Media’s Performance Marketing division is one of the fastest-growing full-service Direct Response agencies. We provide our clients with customized digital storytelling production in a packaged approach that is narrative, data-driven, and beautifully executed, leveraging the most innovative AI-driven algorithms and tools. Our team of experts in digital publishing, adtech, and performance uniquely positions us in today’s marketplace.
The Opportunity
First Media is seeking an experienced Ad Sales Director to source, negotiate, and secure sales partnerships across Social Media Branded Content, Affiliate Marketing, Amazon Sellers, Performance Marketing, and Publisher’s Monetization Development. This role is ideal for a self-directed seller with deep brand and agency relationships who thrives on ownership, flexibility, and performance-driven earnings.
What You’ll Do
Business Development & Sales
- Source, pitch, negotiate, and close new brand and agency partnerships across Branded Content, Affiliate Marketing, Performance Marketing, and Direct Digital Ad Inventory.
- Own your sales pipeline from prospecting through close, with autonomy over outreach strategy and deal development
- Leverage existing relationships while actively building new connections with brands and agencies
- Drive revenue growth by expanding deal size, opening new verticals, and securing repeat business
- Lead client negotiations, pricing discussions, and contract terms in collaboration with First Media sales leadership
Sales Partnerships & Campaign Strategy
- Conceptualize and sell integrated brand partnerships through co-sponsored social videos, product placement, custom content and digital ad sales.
- Develop compelling pitch materials and campaign ideas that align brand goals with audience engagement and performance outcomes
- Collaborate with internal producers, talent, studios, and account management to ensure smooth handoff and successful execution
- Maintain editorial integrity and brand alignment while meeting sponsor requirements
Collaboration & Representation
- Act as a trusted representative of First Media in client-facing meetings and negotiations
- Provide market feedback and insights to help inform pricing, packaging, and product development
- Partner with internal teams to streamline deal execution and maximize campaign performance
What We’re Looking For
Experience
- Demonstrated experience in multi-platform digital media sales, branded content, and influencer marketing.
- Proven track record of independently sourcing and closing brand or agency deals
- Strong understanding of social media platforms, digital advertising formats, and content-driven marketing
- Existing and relevant relationships with brands and agencies
Skills & Working Style
- Highly self-motivated
- Exceptional negotiator with strong communication and presentation skills
- Strategic thinker with a bias toward action and results
- Organized and disciplined in managing pipeline, follow-ups, and deal flow
- Comfortable working remotely with distributed teams and async collaboration
Why This Role
- High-earning potential for experienced sellers with an existing book of business
- Opportunity to represent a well-established social media company with massive reach and proven content formats
- Minimal bureaucracy with strong internal support for production and account management
- Ability to focus on what you do best: building relationships and closing deals
