Job description
Who We Are
Goodway Group is one of AdAge’s 2025’s BEST PLACES TO WORK! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.
What You’ll Do:
Cross-Functional Collaboration:
· Collaborate with other team members to make media optimization recommendations across channels and DSPs, delivering a cohesive consumer experience and optimizing outcomes.
· Work closely with Trading Solutions Coordinator to monitor overall campaign delivery and provide optimization recommendations.
· Act as a trusted advisor to all parties communicating and collaborating effectively.
· Support the team in coordinating and organizing assets, materials, and documentation related to digital media campaigns.
Performance Monitoring & Optimization:
· Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement.
· Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization.
· Present recommendations to Sr. Trading Consultant and/or clients.
· Assist in QA and auditing of campaigns.
· Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements.
Client Service:
· Take on a small portfolio of accounts to provide training, office hours, and support for smaller clients.
· Help gather data to support campaign targeting and optimization efforts.
· Help with the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting.
· Support the placement and monitoring of pixels and trafficking of creative assets. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools.
· Build an understanding of all necessary systems and platforms within each channel, as well as specific to Goodway (Sigma, G90, etc.)
· Be resourceful when faced with new systems/platforms or constraints by asking clarifying questions, and providing workaround solutions, as necessary.
· Balance and prioritize requests based on priority and complexity.
What You’ll Bring
· A bachelor’s degree in marketing, advertising, communications, or a related field is preferred.
· Basic understanding of digital marketing principles and concepts.
· Familiarity with The Trade Desk and other digital advertising platforms, such as Google Ads and social media advertising platforms, is a plus.
· Strong analytical skills and the ability to interpret data to draw meaningful insights.
· Excellent organizational skills and attention to detail to effectively manage multiple tasks and deadlines.
· Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace.
· Strong written and verbal communication skills.
· Strong desire to work directly with clients.
· A proactive and self-motivated attitude, with the ability to work both independently and collaboratively within a team.
· Enthusiasm for learning and staying up to date with industry trends and advancements in digital marketing.
Check us out at www.goodwaygroup.com to learn more!
If you identify as a female candidate, and feel you can do this role even if there are a few things perhaps you’ve not done, please apply anyway! Goodway Group is 70% Female! We realize that men tend to apply for jobs when they can meet around 60% of the requirements for the role, where women tend to only apply when they know they meet 100% of the requirements.
Goodway Group is human-first, constantly working to become more inclusive and to make sure our employee population reflects our desire to constantly add to our diversity in all ways. We want applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status or any other legally protected status.
