Guideline Logo
Low-cost, automated 401(k) plans for businesses and self-employed individuals.

About Guideline

We started in 2015 to offer low-cost, automated 401(k) retirement plans. Now part of Gusto, we provide a single, integrated platform for payroll and 401(k) management. Our services help companies, from single founders to those with hundreds of employees, as well as self-employed individuals.

We offer payroll integration, compliance support, automated administration, and guided investment options. Gusto payroll customers get automated deductions and contributions directly through their Gusto account. If you don’t use Gusto payroll, you can still use our Gusto 401(k). Our self-serve portal lets you upload payroll reports and process contributions manually. Investment options include six guided portfolios made up of 40 low-cost Vanguard funds. We focus on 401(k) plans, helping with personal finance, company benefits, investment, and retirement planning.

Mission & Values

We believe everyone deserves a simple, affordable way to save for retirement. Our goal is to make it easy for companies to offer great benefits and for individuals to invest in their future.

Frequently Asked Questions

What products and services does Guideline, now part of Gusto, offer?

Guideline offers low-cost, automated 401(k) retirement plans. These plans are designed for companies of various sizes and self-employed individuals. The service integrates with Gusto payroll for a unified experience, covering automated deductions, contributions, compliance, and guided investments.

How does the Gusto 401(k) powered by Guideline integrate with payroll?

For Gusto payroll customers, the 401(k) experience is seamlessly synced, featuring automated deductions and contributions. This integration aims to provide a unified platform for both payroll and retirement benefits.

Can companies that do not use Gusto payroll still utilize a Gusto 401(k) powered by Guideline?

Yes, companies not using Gusto payroll can still open a Gusto 401(k) powered by Guideline. A self-serve portal allows employers to upload payroll reports and process contributions, compatible with both regular and off-cycle payroll runs.

What are the investment options available through Guideline 401(k) plans?

Guideline 401(k) plans offer six guided portfolios, which are comprised of 40 low-cost Vanguard funds.

How can existing 401(k) plan participants and administrators contact support?

Support is available via phone and an email form on their contact page. The support team operates Monday through Friday, from 9 a.m. to 7 p.m. ET.

When was Guideline founded?

Guideline was founded in 2015.

What industries and sectors does Guideline specialize in?

Guideline is active in the 401(k), Personal Finance, Company Benefits, Startups, Finance, Investment, and Retirement markets.

How many people work at Guideline?

Guideline has 201-500 employees.

Where does Guideline hire?

Guideline hires globally with a remote-first approach, allowing employees to work from anywhere.

Is Guideline hiring?

Guideline is not actively hiring at the moment. Check back later for new opportunities.

Does Guideline hire for remote and work from home roles?

Yes, Guideline is a remote-first company.

What is Guideline's website?

Guideline's website is www.guideline.com .

Where to find Guideline on social media?

You can find Guideline on X (Twitter) , Facebook , and LinkedIn .

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