Product Content Writer

Job Description

Who We Are

Healthcare needs a better rhythm: one that keeps care continuous and deeply human. Heidi is building an AI Care Partner that works alongside clinicians to make that possible.

We’re a team of doctors, engineers, designers, researchers, and creatives building tools that help clinicians stay focused on what matters most: their patients.

In just 18 months, Heidi has given back more than 18 million hours to healthcare professionals - supporting 73 million patient visits in 116 countries. Today, more than ten million patient visits per month are powered by Heidi worldwide.

Backed by nearly $100 million in funding, we’re growing in the US, UK, Canada, and Europe, partnering with leading health systems including the NHS, Beth Israel Lahey Health, and Monash Health.

The Role

We’re looking for a high-output, product-obsessed content writer who can translate Heidi’s capabilities into compelling, specialty-specific stories across video and written formats.

This is not a blog-writing role.

This is a product storytelling engine role.

You will create high-volume, high-quality content that showcases how Heidi works across:

• Every specialty

• Every workflow

• Every care setting

• Every type of clinician

You will turn product capability into clear, practical, real-world use cases that drive adoption, engagement, and revenue.

What you’ll do

1. Specialty-Specific Product Content (Core Focus)

• Develop scalable content that demonstrates how Heidi works across specialties, including (but not limited to):

• Primary Care

  • General Practice

  • Family Medicine

  • Urgent Care

  • Rural & Remote

Medical Specialties

• Cardiology

• Endocrinology

• Gastroenterology

• Neurology

• Respiratory

• Infectious Disease

• Geriatrics

• Oncology

• Rheumatology

• Nephrology

• Haematology

Surgical Specialties

• Orthopaedics

• General Surgery

• ENT

• Urology

• Plastics

• Vascular

• Neurosurgery

• Ophthalmology

Women’s & Children’s Health

• Obstetrics

• Gynaecology

• Fertility

• Paediatrics

• Neonatology

Mental Health

• Psychiatry

• Psychology

• Addiction Medicine

Allied Health

• Physiotherapy

• Occupational Therapy

• Speech Pathology

• Dietetics

• Podiatry

• Chiropractic

Other Care Settings

• Emergency Medicine

• Telehealth

• Hospitalists

• Community Health

• Aged Care

• Home Care

• Multi-disciplinary teams

For each, you will create:

• Use case breakdowns

• “Day in the life” narratives

• Workflow-specific examples

• Documentation before/after scenarios

• Template-driven content

• Website landing pages

• Sales enablement materials

2. High-Volume Product Video Content

Own and produce short-form and mid-form product content, including:

• Feature walkthrough videos

• “Heidi for [Specialty]” videos

• Workflow simulations

• Real-world scenario demos

• Social-native product clips (LinkedIn, Instagram, TikTok)

• Customer scenario explainers

• Launch and feature announcement videos

You should be comfortable:

• Writing scripts

• Structuring tight, outcome-focused narratives

• Turning complex features into simple stories

• Collaborating with design and growth teams

• Being on-camera (optional but strongly preferred)

3. Use Case Engine Development

Build scalable systems to generate repeatable, specialty-driven content:

• Use-case frameworks

• Template libraries

• Objection-handling content

• Pain-point mapping by specialty

• Clinical language adaptation by audience type

• Persona-driven product positioning

You will help answer:

• How does Heidi help a cardiologist think better during consult?

• How does it support a psychiatrist conducting a long therapy session?

• How does it reduce admin load in a busy orthopaedic clinic?

• How does it support telehealth documentation?

• How does it help a registrar vs a consultant?

• How does it scale across multi-site practices?

4. Cross-Functional Product Collaboration

Work closely with:

• Product team (feature understanding)

• Growth team (conversion-focused content)

• Sales (battlecards and objection handling)

• Customer success (real-world stories)

• Founders (vision and positioning)

You must be comfortable diving deep into product mechanics — and translating them into clarity.

What Success Looks Like

In your first 6 months, you will have:

• Launched specialty-specific landing pages

• Built a scalable “Heidi for Every Specialty” content library

• Produced 50+ high-quality product videos

• Delivered consistent weekly written product content

• Increased specialty-driven acquisition

• Improved product understanding across the funnel

What we’re looking for

• You are:

  • Obsessed with product storytelling

  • Comfortable producing high volumes of content without sacrificing quality

  • Able to simplify complex technology

  • Deeply curious about clinical workflows

  • Structured and systematic in content creation

  • Outcome-focused (not just output-focused)

You have:

• 3–6+ years in product content, product marketing, or SaaS content

• Experience in B2B SaaS (healthtech strongly preferred)

• Strong portfolio of product-focused writing

• Scriptwriting experience for video

• Ability to independently research complex domains

• A bias toward clarity and utility over fluff

Bonus:

• Clinical background or experience writing for healthcare

• On-camera presence

• Experience working in a high-growth startup

What do we believe in?

Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership.

• Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters.

• Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character.

• Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on.

• Make others better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output.

Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering.

Why you should join Heidi 🚀

• Real product momentum. We’re not trying to generate interest, we’re channeling it.

• Equity from day one. When Heidi wins, you win. You’ll share directly in the success you help create.

• Unmatched impact. Play a pivotal role in defining and scaling customer success at a critical growth moment - all while working on a product that delivers tangible value to clinicians and patients every day.

• Work alongside world-class talent. Join a team of operators and builders who’ve scaled unicorns.

• Global reach. Help shape our international expansion as we bring Heidi to key international markets.

• Growth and balance. Enjoy a personal development budget, dedicated wellness days, one month work from anywhere in the world and your birthday off to recharge.

• Flexibility that works. A hybrid environment, with 3 days in the office.

Heidi’s commitment to Diversity, Equity and Inclusion

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We’re proud to be an equal opportunity employer and are proud to welcome all applicants as we’re committed to promoting a culture of opportunity for all.