Job Description
Fractional CMO — Turning Marketing Strategy into Measurable Growth (Remote)
Company: How To MANAGE a Small Law Firm (HTM)
Location: 100% Remote (Must reside in AZ, CO, FL, GA, IL, MD, MI, NC, NJ, NY, PA, TX, VA, or WA)
Employment Type: Full-Time | W-2 Executive
Compensation: $110,000 Base + Performance Compensation | $182,000+ On-Target Earnings
✅ Have you held the specific title of Chief Marketing Officer or Fractional CMO for 10+ years, personally managing 2+ SMB client relationships ($5M–$30M+ revenue) simultaneously, owning strategy and execution for each? This role is built for you — keep reading.
HTM is the nation’s leading provider of Fractional C-Suite services for solo and small law firms. This is a full-time W-2 executive role (not 1099) where you’ll serve as the marketing partner to a portfolio of law firm clients — setting strategy, building systems, coaching owners, and driving measurable growth — without ever having to find or sell the engagements yourself.
PLEASE READ BEFORE APPLYING
This role requires 12+ years of senior marketing leadership, including 10+ years specifically holding the title of Chief Marketing Officer or Fractional CMO — not VP of Marketing, Head of Marketing, Director of Marketing, or similar. If your senior marketing experience was earned under a VP, Director, or Head of Marketing title, this role is not the right fit, regardless of the scope of responsibility in that role.
Within that CMO/Fractional CMO tenure, you must show sustained, concurrent experience managing multiple client relationships at the same time, specifically advising small to mid-sized businesses ($5M–$30M+ revenue) as your primary, ongoing clients, not as single projects or side engagements.
❌ Held VP, Director, or Head of Marketing titles, even with CMO-level scope of responsibility? Not the right fit — this role requires the CMO title itself.
❌ Held the CMO title, but it was a single interim gig or in-house role at one company, not concurrent multi-client work? Not the right fit.
❌ Held the CMO title primarily at large enterprises, without sustained hands-on SMB owner advisory? Not the right fit.
Must currently reside in one of the states listed above and be authorized to work in the U.S. without sponsorship.
APPLICATION QUESTIONS
- List each role in which you held the specific title of “Chief Marketing Officer” or “Fractional CMO,” along with the dates for each. (Titles such as VP of Marketing, Head of Marketing, or Director of Marketing do not qualify, even if the scope of the role was similar.)
- Describe 2-3 client engagements from the last 3-5 years that you managed concurrently (at the same time, not sequentially) while holding a CMO or Fractional CMO title. Include each client’s approximate revenue, engagement duration, and your role.
WHY THIS BEATS RUNNING YOUR OWN PRACTICE
- No business development — we bring you a full portfolio; you never chase your next engagement
- Predictable income + upside — guaranteed base plus performance compensation
- Scale without the overhead — systems and support staff already in place
WHAT YOU’LL OWN
- Brand Strategy & Positioning
- Marketing Execution across digital and traditional channels
- Performance & Metrics — KPIs and analytics tied to decision-making
- Coaching & Advisory — mentoring owners and internal marketing teams
WHAT YOU BRING
- 12+ years senior marketing leadership, including 10+ years specifically as CMO or Fractional CMO
- Direct, concurrent multi-client experience under that title — not sequential engagements
- Data-driven approach; skilled at coaching non-marketing executives
- Bachelor’s degree or equivalent leadership experience
- Legal, agency, or consulting industry experience a plus (not required — we’ll train you on the legal side)
COMPENSATION & BENEFITS
- $110,000 base + performance comp ($182,000+ OTE)
- Medical, dental, vision (75% employer-paid); short/long-term disability
- 401(k) match | Unlimited PTO + paid Thanksgiving-week shutdown
- 100% remote
Apply Today
Become the marketing leader growing law firms rely on to build their brand, generate leads, and scale successfully — with a team, systems, and pipeline already built around you.
