Marketing Strategy & Transformation - Principal and Senior Principal

Job Description

As a senior leader of the team, you will lead high-impact B2B sales and marketing transformation projects for global clients in the technology and communications sector. You will be responsible for end-to-end project delivery, client relationship management, and driving actionable insights that shape go-to-market strategies, customer segmentation, partner ecosystems, sales and marketing process definition and KPI deliveries

Key Responsibilities:

1. Strategic Leadership:

   • Lead the development of our sales and marketing vertical to drive growth, operational efficiency, and market leadership.
   • Provide insights and recommendations based on market trends, competitive analysis, and best practices from previous consulting engagements.
   • Collaborate with executive leadership to define and drive business delivery for the assigned clients

2. Operations Management:

   • Lead multi-disciplinary consulting teams to deliver complex B2B sales and marketing strategy and transformation projects, including project planning, resource allocation, and delivery to ensure high-quality outcomes within agreed timelines and budgets.

3. Client Delivery

   • Manage relationships with internal and external stakeholders, including vendors, customers, and partners.
   • Manage client expectations while delivering value for our clients
   • Translate client needs to actionable strategies across sales, marketing and customer experience
   • Define and implement customer segmentation frameworks, customer journey mapping, addressable market sizing, and prioritization models.
   • Develop frameworks for Lead generation strategy, Account Based Marketing (ABM), Digital Lead Generation Strategy develop actionable targeting and Go -to- market strategies.
   • Design and implement sales and partner enablement programs, value propositions, and messaging frameworks.
   • Advise on improving Marketing Technology (MarTech) and CRM performance including delivering better ROI from existing platforms
   • Advise on best practices for marketing activity analysis, sales force performance assessment, sales and marketing process improvements, customer experience enhancement and performance management
   • Benchmark and track industry operating models, pricing strategies, and digital transformation initiatives

4. Cross-Functional Collaboration:

   • Facilitate communication between technical and non-technical teams to ensure smooth project execution and resource allocation.
   • Lead project management teams to deliver on complex projects, ensuring milestones are met on time and within budget

Required Experience & Skills:

• 10+ years’ experience in management consulting, with a focus on B2B sales and marketing strategy for technology, telecom, or retail clients.
• Proven track record of leading large-scale, cross-functional consulting engagements for top-tier firms (e.g., McKinsey, BCG, Bain, Accenture, Deloitte).
• Deep expertise in go-to-market strategy, customer segmentation, partner management, and sales enablement.
• Strong analytical skills with experience in market sizing, customer journey mapping, process frameworks and competitive benchmarking.
• Exceptional client management, communication, and stakeholder engagement skills.
• Ability to synthesize complex data into actionable insights and executive-level recommendations.
• Experience with digital transformation, marketing automation, and CRM/ERP/OSS/BSS systems is highly desirable.
• MBA or equivalent advanced degree preferred.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunities for professional growth and career advancement.
• Flexible work hours and the possibility of hybrid work.
• A collaborative and innovative work environment with a team of industry experts.

About Us

• Infosys Consulting is a mid-size player with an entrepreneurial spirit that works with a market-leading brand for clients across all industries, unleashing the limitless potential of design combined with technology. As part of the global top-5 IT brand Infosys, we combine our strategic foresight with tech feasibility to transform ambition into action, outperforming the market and experiencing rapid growth.
• Infosys has been recognized by the Top Employers Institute as a Top Employer 2021, across Europe, Middle East, Asia Pacific and North America in recognition of its excellence in employment practices and due to our client innovations, our cultural diversity and dedicated training and career paths we offer to our consultants.
• As we look to strengthen our team with top talent that can shape the future for our clients, we seek entrepreneurial-minded individuals that value a highly diverse culture where differences are embraced, that want to have a voice with top management and that are rewarded for collective achievement. We are committed to fostering an inclusive work culture that inspires everyone to deliver their best!

Why Join Us?

For the right talent that want to be part of a diverse team, innovation-driven practice, and a high-performance culture, we offer industry-leading compensation and benefits, along with top training and development opportunities so that you can grow your career and achieve your personal ambitions.