Job description
At InStride, people are our purpose.
We believe that investing in people is the most powerful way to drive success—for individuals and organizations alike.
As a public benefit corporation, we partner with leading employers to unlock opportunities for their employees, providing access to top-tier education programs that align with their employees’ career goals and the company’s business goals.
Our mission goes beyond skill-building; we’re here to empower our partners’ employees to advance their careers, elevate their expertise, and achieve meaningful personal and professional growth.
No matter the team you’re on, our dedication to the success of our partners and their employees is what drives us. If you’re passionate about making a difference and driving educational and professional advancement, InStride is the place for you.
To get a better feel for our culture, watch more here.
Candidates must be located in one of the following states to be considered eligible for employment: AZ, CA, CO, CT, FL, GA, IL, IN, KS, LA, MD, MA, MI, MO, NV, NH, NJ, NY, PA, OH, OR, TX, VA, WA, WI.
What we’re looking for (role overview) :
InStride is seeking an experienced Growth Marketing Manager whose main responsibility will be to engage and nurture target accounts with best-in-class campaigns. This role is a high-profile growth opportunity to develop and execute cross-channel campaigns.
As a function of the Commercial team, this role will leverage high-value assets across website, social, paid media and email to engage prospective corporate partners. Are you a forward-thinking, self-motivated professional who has a passion for experimentation and channel activations? If so, we’d love to have you as part of our team!
Skills we’d love to see you show off:
- Growth strategy and experimentation: Own, develop and execute growth experiments across acquisition channels, identify new opportunities to drive pipeline and revenue through testing, iteration, and optimization, and build hypotheses, define success metrics, and manage experiment roadmaps
- Demand generation and channel ownership: Own performance across key digital channels (paid media, paid social, landing pages, website conversion), contribute to performance of top of funnel events, and work alongside Lifecycle to optimize from first touch through lead qualification.
- Paid media: Own and execute paid media strategy across channels (LinkedIn, content syndication, third party, etc.) and manage agency and vendor relationships to ensure budget efficiency and performance optimization.
- Execution and Optimization: Own, build and optimize landing pages, CTAs, and conversion paths while continuously improving performance through A/B testing, audience segmentation, and creative iteration.
- Analysis and ROI: Analyze and report on key performance metrics such as traffic, engagement and conversion rates in order to assess the effectiveness of campaign strategies and optimize future campaigns.
- Cross-functional collaboration and management: Ability to collaborate with marketing, design, sales, product, and events teams to ensure alignment and support.
Who you are (ideal profile) :
- Your professional journey includes 5+ years experience in a demand generation or growth marketing role for a B2B brand.
- You have a proven track record of managing integrated campaigns that drive measurable pipeline growth.
- You are naturally curious and love to experiment and tinker.
- You are data-driven, with experience using analytics tools to measure campaign performance and adjust strategies based on insights.
- Your technical experience includes using tools like Wordpress, Prismic, Marketo, Salesforce, Google Analytics, Demandbase, and ad platforms
- Familiarity with AI tools or marketing automation workflows required
- You’re proactive and adaptable, comfortable working in a fast-paced environment where priorities can shift, and you can manage multiple projects simultaneously.
How you will create impact (key responsibilities) :
- Develop and execute campaign strategies that align with business objectives and drive engagement with target audiences across multiple channels and directly contribute to pipeline creation.
- Collaborate with cross-functional teams (Sales, PR, Solutions, Brand, and Events) to align initiatives with overall marketing strategies and broader business goals.
- Analyze campaign performance and ROI, using data-driven insights to refine strategies and improve future marketing efforts.
- Own and optimize the website to ensure engagement and conversion of prospects
Compensation
At InStride, final offer amounts are dependent on multiple factors including location, depth of experience, interview performance and equity with other team members.
We encourage you to talk with your recruiter to learn more about the total compensation and benefits available for this role.
Compensation range:
$110,000—$115,000 USD
We are looking for someone who is not only technically skilled, but also enthusiastic about making a meaningful impact. If this description resonates with you, we’re excited about the possibility of having you on our team. As a skills-driven employer, we encourage you to apply if there is a skill-fit, even in the absence of years of experience.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this role!
Benefits @ InStride
As an organization that champions investing in people, it’s critical we walk the talk. That’s why InStride employees are eligible to enroll in 2,800+ online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs, InStride covers your tuition upfront, regardless of your course of study, degree type, or school - eligible to employees starting Day 1.
This role is also eligible for the following benefits:
- 401(k) plan with company match
- Flexible vacation policy
- Paid family leave
- Best-in-class health care benefits
- And more!
InStride Diversity and Inclusion Statement
At InStride, we foster a culture of belonging, we support authenticity and intersectionality, and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities, information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.
If you have a disability or special need that requires accommodation, please let your recruiter know.
Policies & Disclosure
InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However, we do not require this at this time.
For questions on how we use personal information of job applicants, please refer to InStride’s Job Applicant Privacy Policy.
Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction, your financial account information, or any other sensitive information, please do not respond and let us know immediately at [email protected] .
About InStride
InStride is a human capital management company that helps organizations retain talent, upskill employees, and fill critical workforce roles through education programs. By breaking down barriers to learning, fostering career growth aligned with organizational goals, and simplifying program management, InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp, Adidas, and SSM Health, InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit instride.com or follow InStride on LinkedIn for more information and up-to-date news.
