Job Description
The role:
The Assistant Brand Manager’s primary role is to support the Brand Manager, Haircare to help profitably grow the John Frieda® brand. Reporting to the Brand Manager, Haircare, this role will be exposed to all aspects of brand management including innovation and commercialization and brand communications. A key aspect of this role is keep a pulse on category, brand and competitive performance and understanding latest trends to help ensure brand relevancy and competitor advantage.
This is a full-time, 9-month maternity-leave coverage position, with potential to extend. Kao Canada Employees work remotely with occasional travel for in-person meetings within the GTA. We offer a salary of $65,000 - $72,000.
Main Responsibilities:
- Support the Brand Manager to plan, develop and implement the marketing plan ensuring the proper deployment of marketing budget and on-time delivery of activations.
- Act as key liaison with Legal & Regulatory teams for the approval of marketing materials
- Act as key liaison with translation house for all brand related content
- Assume lead responsibility at cross-functional consensus meetings
- Analyze brand, market and competitive trends with primary responsibility of monthly brand scorecards
- With direction from the Brand Manager, lead packaging copy localization
- Manage owned channels (brand website); reporting & optimization
- Manage Social Media channel organic content calendar, posting, and budget including reporting & optimization
- Lead influencer campaigns, ensuring alignment with the brand manager on creator selections, briefing, and content feedback to produce highly effective influencer partnerships.
- Manage consumer review generation for all new product launches across brands
- Assist the Associate Director of Marketing and the marketing team, as needed with various marketing tasks, which can include sample room inventory, product sample orders, annual sales meeting preparation, etc.
What you will need:
- Bachelor’s Degree and 3 years of work experience in consumer marketing OR a Master’s Degree in Business, Marketing, MBA or related field is required
- Previous experience in the Canadian CPG industry, experience in beauty or personal care industry
- Digital & social media marketer with an understanding of influencer partnerships
- Project management, time management and organizational skills
- Working knowledge of Nielsen
How we work: Having been selected among the World’s Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
What we offer: A friendly and flexible work environment with competitive salaries, benefits package, ongoing development and the opportunity to enhance your skills and deliver tangible results. At Kao your voice will be heard. Your opinion really counts. We believe that change comes from taking opportunities into your own hands, so we value and reward entrepreneurial thinking and innovation.
Hiring Process: Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more: If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit our Americas website ( https://www.kao.com/americas/en/ ).
All qualified, interested employees are encouraged to apply. Kao is an Equal Opportunity Employer. All decisions are made without regard to race, sex, color, national origin, religion, age, disability or veteran status. Kao Canada welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. AI is not used in our selection process. This posting is for an existing vacancy.
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