Job Description
The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences. We’re a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem.
As Creative Strategist you will support the creative marketing strategy and creative direction of performance marketing campaigns for one of our Clients. You will help build the plan of action that connects our business goals to our players through storytelling. You will drive collaboration across Client’s teams and external partners to develop the creative strategy, design the campaign, and produce the creative to achieve our business goals. In close partnership with Client’s game studios, as well as Growth leaders across Product Marketing, User Acquisition, Market Research, Data Science, Communications and Platform Marketing, your Marketing Strategy and Creative Campaigns will drive player acquisition, retention, and engagement. Finally, you will manage partnership with our internal studio teams and creative agency partners, working collaboratively to understand the game, its competitors, the performance media ecosystem, and produce multimedia assets to bring your creative strategy to life.
This contracting role is expected to last for 6 months, and will report to the Director of Creative Strategy.
Responsibilities:
● Own and deliver creative strategy and performance marketing campaigns for the Client. Align strategy with product marketing go-to-market strategy, product roadmaps, and audience insights while mapping to financial plans and creative budget to scale existing live service.
● Own and understand competitive creative insights of the video games market as well as for new and existing Client’s titles that help inform data-driven creative strategies that will capture target audiences and increase market share.
● Maintain a high standard of creative asset quality and execution.
● Drive creative ownership of marketing assets throughout the production workflow, from concept, to briefing, to source materials, and reviews, through to completion.
● Collaborate with Product Marketing and Studio to design creative campaigns that align with product roadmaps to support acquisition, engagement and growth strategies.
● Build relationships with leaders focused on your titles including, Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal.
Qualifications:
● Creative-minded storyteller who can translate data into actionable campaigns
● Experience creative directing performance creative for a successful game, mobile title or brand
● Experience in sports marketing or passion for football (soccer)
● Bachelor’s Degree or equivalent in Marketing, Design, or related field
● 5+ years of experience in marketing creative strategy, or creative direction
● Experience owning and managing creative within a cross-functional team
● Strong project management skills
As a remote role, we offer flexibility and a nice work-life balance.
Our company culture is fun, friendly, diverse and inclusive, and we welcome people from all over the world.
We work on exciting projects with global brands. We help the world’s greatest game development/publisher studios on community and social media management, while they work hard to develop stunning game experiences, including MMOs, AAA blockbusters, indie gems and mobile hits.
Depending on your location, as well as each project and its needs, the job could be open to freelance cooperation or employment contract if there is a possibility within our global footprint.
We would like to take this opportunity to thank you for considering our company as your next career move. We value diversity and inclusivity, and we are committed to creating a welcoming and supportive work environment for all our employees. We look forward to receiving your application and learning more about your experience and qualifications.
Good luck and we look forward to meeting you!
By providing your information in this application, you understand that we will collect and process your information in accordance with our Applicant Privacy Notice. For more information, please see our Applicant Privacy Notice at https://www.keywordsstudios.com/en/applicant-privacy-notice.
