Product Marketing Manager

Job Description

Linus Health is a Boston-based digital health company transforming brain health worldwide. We combine cutting-edge neuroscience, clinical expertise, and AI to advance early detection and intervention for cognitive and brain disorders—empowering people to live longer, healthier lives. With 100+ team members and growing, we’re entering a phase of accelerated growth and looking for top talent to help shape our future.

The Role:

We’re looking for a Product Marketing Manager to lead go-to-market strategy and execution focusing on US hospitals, health systems, large specialty practices and large physician practices. In this role, you’ll be responsible for crafting compelling narratives, building breakthrough campaigns, and partnering across the company to fuel adoption and engagement among our clinical audience.

This is an exciting opportunity for a strategic and creative product marketer who thrives on innovation, loves working cross-functionally, and wants to help define the future of brain health and cognitive assessments.

Please note that while this role can be 100% remote within the US, we do have a strong preference for this person to be based in EST time zone based on the current makeup of the team.

What You’ll Do:

1. Go-to-Market Strategy & Launch Campaigns:

   • Develop and execute comprehensive go-to-market strategies for new product features and releases, ensuring alignment with company objectives and customer needs.
   • Work with cross-functional teams (Product, Sales, Service Design, Customer Success, etc.) to help plan and execute smooth product launches and drive adoption.
   • Responsible for developing and executing high-impact, inventive campaigns tailored to the needs of healthcare buyers.
   • Campaigns may include creating videos, outlining website requirements and updates, forging social media and influencer partnerships, and crafting event strategies.
   • The role also involves organizing webinars, managing paid digital advertising, designing outbound email messaging, showcasing customer success stories, and producing engaging content such as blog posts.

2. Market Research & Competitive Analysis:

   • Conduct in-depth market research to understand customer pain points, market trends, and competitive landscape.
   • Analyze and track industry developments to refine product positioning and messaging.

3. Positioning & Messaging:

   •  Craft clear and compelling product messaging that differentiates our software in the marketplace.
   • Create value propositions that resonate with key stakeholders, including healthcare professionals, administrators, IT teams, and others.

4. Sales Enablemen t

   • Collaborate with the sales team to develop sales tools, presentations, and collateral that communicate the value of our products effectively to prospects and customers.
   • Provide training and support to the sales team on product features, benefits, and competitive differentiation.

5. Customer Insights & Feedback

   • Tap into real customer feedback to fine-tune our messaging, highlight what sets us apart, and make sure our marketing hits the mark.
   • Use insights from customers, prospects, and sales teams to craft case studies and plan for co-marketing opportunities.

6. Content Creation & Communication

   • Develop content for product launches, case studies, whitepapers, website copy, blogs, and social media.
   • Drive thought leadership by publishing relevant content and engaging with the healthcare community.

7. Metrics & Performance:

   • Define and track key performance indicators (KPIs) for product marketing activities to ensure objectives are met.
   • Analyze campaign performance and make data-driven recommendations for improvements.

8. Cross-functional Collaboration:

   • Partner with the product management team to understand the roadmap and translate product features into customer-centric marketing messages.
   • Work closely with the marketing and design teams to create visually appealing and impactful campaigns.

About You:

Must Haves:

• Bachelor’s degree in Marketing, Business, Healthcare, or a related field (MBA or advanced degree is a plus).
• 5+ years of experience in product marketing, preferably in the digital health and/or healthcare space.
• Effective understanding of healthcare technology and trends, with experience marketing software solutions to healthcare professionals and organizations.
• A storyteller’s mindset with the ability to translate complex product features into compelling benefits.
• Demonstrated success in developing and executing go-to-market strategies, positioning, and sales enablement for healthcare SaaS products.
• Excellent written and verbal communication skills, with the ability to convey complex information in a clear and compelling way.
• Data-driven with experience using analytics tools to measure and optimize marketing performance.
• Effective project management skills with the ability to juggle multiple initiatives in a fast-paced environment.
• Ability to work effectively in a cross-functional team, building relationships and driving alignment across departments.

Linus Health is an equal opportunity employer. All qualified candidates will receive consideration for employment without regard to race, religion, color, national origin, sexual orientation, gender, gender identity or expression, age, genetic information, disability or any characteristic protected by law. We believe that diversity is critical to the growth of our company and understand the importance of fostering an environment where everyone has a voice. We are also committed to providing reasonable accommodations for candidates with disabilities during the recruiting process. If you are in need of assistance due to a disability, please contact us.