Job Description
WE’RE LUMA HEALTH.
Needing healthcare can be hard — getting care shouldn’t be.
We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it.
So, we’ve created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.
The Role: Strategic Business Development Manager
Objective: Create high-quality pipeline into Enterprise accounts through strategic outbound execution. This is a high-performing individual contributor role that requires both strategic thinking and disciplined execution. Think like a marketer, execute like an SDR. You’ll own pipeline creation and acceleration, building creative ABM strategies while maintaining the outbound rigor to bring them to life. The focus is on generating meetings that naturally progress to qualified opportunities because they’re with the right buyer, at the right time, for the right reason.
Primary Goal: Create new Stage 1 opportunities (book qualified ICP meetings) that convert to Stage 2 and Stage 3 pipeline, with the goal of meeting or exceeding a 20% S1-S3 conversion rate standard threshold. The majority of your comp comes from pipeline creation. Deal coordination and multithreading are secondary and tertiary responsibilities to support conversion quality and unlock quarterly multipliers.
What YOU Will Do at Luma Health
- Own and build Account-Based Marketing strategies for your target accounts. Develop creative, multi-channel plays in partnership with Demand Gen and your Enterprise AE to drive engagement with high-value buyers. This is the engine that drives everything else in the role.
- Research and map account structures, pain points, and buying committees to tailor messaging by account type, buyer role, and product fit.
- Execute strategic outbound across enterprise health systems, maintaining a >20% call-to-meeting conversion through personalized outreach.
- Engage VP and C-suite buyers to create S1 opportunities that convert to S2 and S3, targeting a 20%+ S1-S3 conversion rate.
Who YOU Are
- Deeply curious. You dig into accounts, industries, and problems because you want to understand them, not because a playbook told you to.
- Self-motivated and goal oriented. You don’t wait to be told what to do. You set a target, build a plan, and go.
- Organized. You can run multiple workstreams without dropping balls or losing sight of what matters most.
- Creative and strategic. You can build an ABM plan from scratch on your own, and you know when to pull your team in for inspiration and guidance.
- You believe Quantity and Quality should both exist each and every day.
- You want accountability to pipeline outcomes (S2/S3), not just activity volume.
Success Metrics
Pipeline generation success is graded off the number of meetings booked that are performed and move to later stages in the sales cycle.
Activity Benchmarks — These are guidelines, not hard targets. Time allocation should flex based on what will generate the highest-quality pipeline:
- Strategic calls with ~20% conversion
- Email/LinkedIn outreach to engaged campaign contacts
- Account research and custom messaging development
- Deal coordination touchpoints to maintain pipeline velocity
Team Structure & Relationships
Reports to: Kennedy Booker, Director of Sales Development | (214) 927-8579 | [email protected]
Key Partnerships:
- Enterprise AEs: Primary deal partner for Enterprise accounts
- Demand Gen Team: Campaign strategy and execution
- VP Marketing: Strategic guidance and ABM direction
- Revenue Leadership: Critical to our growth goals
We Take Care Of You!
- Competitive Health Benefits: Luma Health covers 99% of the employee and 85% of the dependent premium costs.
- Work Life Balance
- Flexible Time Off
- Wellness Programs
- Discounted Perks
- 401(k) and Company Equity
Pay Transparency Notice: Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include target bonus + stock options + benefits (including medical, dental, and vision.)
Base Pay: $60,000 USD ($95,000 OTE)
Ready to grow your career and make healthcare work better? Apply and let’s get patients the care they need—faster.
Luma Health is an Equal Opportunity employer, welcoming individuals of all backgrounds and characteristics.
Come join us if you want to make a difference in health care.
Please note that you will never be asked to submit payment or share financial information to participate in our interview process. All emails from Luma Health will come from “@lumahealth.io” email addresses. Any emails from other email addresses are scams. If you suspect that you’ve been contacted by a scammer, we recommend you cease all communication with the scammer and contact the FBI Internet Crime Complaint Center. If you’d like to verify the legitimacy of an email you’ve received from Luma Health recruiting, forward it to [email protected].
