Job Description
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
LyftAds is one of the most differentiated first-party data assets in mobile advertising, grounded in real-world movement, intent, and verified conversion. We’re building a direct-sold advertising business that competes on the strength of our data, our audience, and our ability to close meaningful partnerships with the agencies and programmatic platforms that control where dollars flow.
About the Role:
The Sr. Sales Executive is the tip of the spear for LyftAds’ programmatic and agency revenue. You will own a direct revenue number across agency holding companies and programmatic demand partners, while simultaneously helping define our go-to-market strategy, sales narratives, and product feedback loop. You will be equal parts revenue driver and internal advocate for the customer.
This role is well-suited for someone who has grown beyond pure selling and wants to have a hand in building something, but who still loves the hunt and thrives on closing.
Responsibilities:
- Own a revenue number across a defined book of Agency Hold Co’s and programmatic demand partners (DSPs, trading desks)
- Develop and execute a sales strategy for LyftAds data & audience solutions, not just respond to RFPs, but actively create demand
- Build and maintain C-level and VP-level relationships across programmatic, video, and investment teams at agencies
- Lead complex, multi-stakeholder deal structures including PMPs, data partnerships, audience activation, and measurement partnerships
- Serve as the voice of the customer internally, translate market feedback into product roadmap priorities with Ads Product and Product Marketing teams
- Partner with Brand Sales on joint go-to-market opportunities - drive co-sells
- Develop thought leadership narratives and sales materials that differentiate LyftAds in a competitive mobility data landscape
- Own pipeline rigor: forecasting, deal progression, CRM hygiene, and reporting to senior leadership
Experience:
- 8–12 years in ad tech, agency, or platform sales — with meaningful time in programmatic or data partnerships
- Demonstrated ability to build net-new revenue, not just manage inherited books
- Fluent in DSP/SSP dynamics, PMP deal structures, CPM/CPL pricing, and data onboarding workflows
- Has sold data or measurement solutions, not just media inventory
- Experience influencing product and go-to-market strategy at a startup or scaled platform
- Strong executive presence — comfortable presenting to CMOs, agency GMs, and investment leads
- Analytical — can build a business case, model revenue scenarios, and tell a compelling data story
- Preferred:
- Experience at the intersection of mobility, location data, or commerce/retail media.
- Has operated in a startup or early-stage team where ambiguity is the norm
Benefits:
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- 401(k) plan with company match to help save for your future
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Subsidized commuter benefits
- Monthly Lyft credits and complimentary Lyft Pink membership
Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.
Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
The expected base pay range for this position in the New York City area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.
