Job Description
As an Ads Specialist, you will be responsible for planning, managing, and optimizing paid advertising campaigns across Google, Meta, and other social media platforms to drive qualified leads, increase sales, and maximize return on investment (ROI). You will leverage your expertise in campaign strategy, audience targeting, conversion tracking, and performance analysis to deliver data-driven results and continuously improve campaign performance in alignment with business objectives.
Company Profile:
Our client is an Australian-based, performance-focused digital marketing agency that helps businesses transform their marketing investments into measurable revenue and sustainable growth. Built on a foundation of strategic thinking, creative excellence, and disciplined execution, they partner with brands to develop impactful marketing solutions that drive real business results. With a strong emphasis on accountability, transparency, and data-driven decision-making, they focus on delivering clear strategies and meaningful outcomes.
As the company continues to grow and expand its presence, they are now looking for a talented Ads Specialist to join their team. This is the perfect opportunity for someone who is data-driven, results-oriented, and passionate about digital marketing.
This is an exciting opportunity for someone who aims to take ownership of impactful advertising campaigns, contribute directly to business growth, and work in a dynamic environment where your expertise in paid media strategy and optimization will be highly valued.
Duties and Responsibilities:
•Plan, create, manage, and optimise paid campaigns across:
-Google Ads (Search, Display, Performance Max, YouTube)
-Meta Ads (Facebook & Instagram)
•Conduct keyword research, audience targeting, and competitor analysis
•Monitor campaign performance and adjust budgets, bidding, creatives, and targeting
•Set up and manage conversion tracking using:
-Google Tag Manager
-Google Analytics (GA4)
-Meta Pixel / Conversions API
•Prepare weekly and monthly performance reports with actionable insights
•Perform A/B testing on ad creatives, copy, landing pages, and audiences
•Collaborate with designers and content teams to develop high-performing ads
•Ensure campaigns align with overall business goals and KPIs
•Stay updated with platform changes, trends, and best practices
Must-have Skills/Qualification:
•At least 3 years of proven experience managing Google Ads and Meta Ads campaigns
•Strong understanding of digital marketing metrics and KPIs
•Experience with GA4, GTM, and conversion tracking setup
•Ability to analyse data and optimise for ROAS, CPA, CTR, and conversions
•Excellent communication and reporting skills
•Strong attention to detail and time management
Advantageous Skills/Experience:
•Experience with lead generation and eCommerce campaigns
•Google Ads Certifications
•Meta Blueprint Certification
•Experience with CRM integrations and remarketing campaigns
•Knowledge of SEO and landing page optimisation
