Job Description
Company Profile:
Our client is an Australia-based, innovation-driven strategic design and marketing agency established in 2016. The company specializes in bridging the gap between Experience Design and Marketing, helping organizations translate complex business challenges into practical, human-centered solutions. They partner with early-stage startups, enterprise ventures, and corporate organizations to deliver thoughtful and effective outcomes.
Overall purpose and responsibilities of the role:
An SEO Specialist with 5 years of experience who can independently manage end-to-end SEO across multiple clients or brands simultaneously. Strong in link building (priority) and advanced technical SEO, with experience working on lead generation websites focused on high-intent keywords. Comfortable handling 5–10 clients, switching between brands daily, and using tools such as Google Search Console, Ahrefs, SEMrush, Screaming Frog, and GA4. Able to collaborate with copywriters, write or brief content when needed. Clear and confident communicator, working effectively in a remote setup aligned with Australian business hours.
Must-have Skills/Qualification:
5 years SEO experience
Agency experience preferred, in-house candidates must have experience managing multiple brands or websites at the same time.
Experience working across multiple brands or websites
Experience working in Gaming, Sports Betting, or Casino industries (Advantageous).
Strong experience in:
- SEO strategy
- Technical SEO (advanced)
- Backlink acquisition
Experience in content writing (lower priority)
Proficiency in:
- Google Search Console
- Ahrefs
- SEMrush
- Screaming Frog
- GA4
Ability to analyse and interpret SEO data
Understanding of:
- Google algorithm updates
- Search ranking factors
- SEO best practices
Experience collaborating with cross-functional teams
Duties and Responsibilities:
SEO Strategy & Execution
- Implement SEO strategies across multiple brands
- Align keyword intent and business goals
- Conduct research, implementation, and provide recommendations
- Manage assigned clients independently where required
- Work across 5–10 clients at a time
- Work across multiple brands within a single day
Technical SEO (Advanced)
- Conduct in-depth technical SEO audits
- Identify issues affecting website performance including crawlability and site speed
- Ensure SEO best practices are applied across web development, UX, and content
Link Building (Priority)
- Develop and execute backlink acquisition strategies
- Identify high-quality link opportunities with publishers, partners, and media
- Monitor backlink profiles
- Disavow toxic links where required
Content (Lower Priority)
- Work closely with copywriters to plan and produce content
- Write or edit content when required
- Create content briefs when needed
Performance Tracking & Analysis
Track SEO performance using:
- Google Search Console
- SEMrush
- GA4
Analyse organic traffic trends, keyword rankings, and search visibility
Run A/B tests and experiments
Report insights and areas of opportunity
SEO Context
- Work is primarily on lead generation clients, not e-commerce
- Focus on high intent keywords
- Work on sites with lower number of pages
- Work on content such as financial or similar content
- Understand the difference between white hat and black hat SEO
This is a contract-based role with an initial term of 6–12 months. The contract may be renewed or extended subject on the business needs and the individual performance.
