Job Description
Description
The Role
We’re looking for an AI Video Editor who can independently create performance video ads — from angle
and script to AI generation, edit, and final export. This is a performance role: your work will be judged by
how your ads perform, not by how cinematic they look. If you love testing hooks, reading the numbers,
and shipping the next variation fast, you’ll fit right in.
How your time will be spent
~60%
AI production & editing
~25%
Concepts, hooks & scripts
~15%
Testing & iteration
Your AI Toolkit
Claude Research, ad angles, scripts, hooks, and briefs
Arcads AI UGC-style ads with AI actors and avatars
Higgsfield AI video generation, camera control, and motion effects
Others AI voice (e.g. ElevenLabs) and other AI video/image tools as needed
Editing Premiere Pro, CapCut, After Effects, or DaVinci Resolve
What You’ll Do
Create & Produce
• Own video ads end to end — concept, script, storyboard, AI generation, edit, and export — with minimal
hand-holding.
• Produce UGC-style, avatar, and AI-generated ads using Claude, Arcads, Higgsfield, and similar tools.
• Storyboard before you generate, and keep characters, product, and brand look consistent across AI shots.
• Fix and polish AI output so it feels natural, on-brand, and platform-native.
Write & Ideate
• Write direct-response scripts with scroll-stopping hooks in the first 3 seconds and clear calls to action.
• Pitch new angles and concepts based on audience insights, competitor ads, and trending formats.
Test & Iterate
• Build multiple variations of every ad (hooks, openings, voiceovers, formats) for structured testing.
MindfulSouls | [email protected] | www.mindfulsouls.com Page 2
• Review results with the marketing team — hook rate, hold rate, CTR, CPA, ROAS — and turn learnings
into the next round.
• Scale winners into fresh variations; retire what isn’t working.
Deliver
• Export in all required ratios (9:16, 4:5, 1:1, 16:9) for Meta, YouTube, and other channels.
• Keep files clearly named and organised so ads are launch-ready.
• Build and document repeatable AI workflows that make the team faster.
Requirements
What We’re Looking For
Must-Have
• 2–5 years of video editing, with hands-on experience making paid social / performance ads.
• A portfolio of AI-made video ads, noting the tools used and your role in each.
• Daily, practical use of AI creative tools such as Claude, Arcads, and Higgsfield.
• Strong instinct for what converts: hooks, pacing, captions, and CTAs.
• Working knowledge of ad metrics (hook rate, CTR, CPA, ROAS).
• Proficiency in Premiere Pro or CapCut (After Effects / DaVinci Resolve a plus).
• Ability to work independently, hit deadlines, and take fast feedback well.
• Good written and spoken English.
Good to Have
• Experience with Meta Ads Manager or ad performance dashboards.
• Experience with wellness, meditation, lifestyle, or DTC brands.
• Motion graphics, colour grading, and audio mixing skills.
This role may not be for you if…
• Your portfolio is only weddings, corporate films, or cinematic showreels with no ad work.
• You prefer long, polished productions over fast testing and iteration.
