Job Description
Goal: Execute, optimize, and report on integrated marketing campaigns that move prospects through the funnel and support pipeline goals.
- Execute end-to-end integrated marketing campaigns—from brief through launch and post-campaign analysis—ensuring timelines, deliverables, and cross-functional alignment.
- Support campaign pipeline goals by driving campaign-sourced and campaign-influenced pipeline in partnership with Sales.
- Partner closely with Content, Product Marketing, Field Marketing, Partner Marketing, and Sales to define and execute integrated campaigns aligned to business priorities.
- Activate campaigns across multiple channels, including email, digital, virtual events, direct mail, social, sales plays, and in-person events.
- Develop campaign-aligned sales enablement materials (sales plays, talk tracks, launch briefs) and support Sales and SDR activation.
- Coordinate with Product Marketing and Content teams to source and adapt campaign assets such as whitepapers, guides, blogs, checklists, and offers.
- Manage third-party vendors related to campaign execution, including coordination, timelines, and budget tracking.
- Track, analyze, and report on campaign performance metrics (leads, pipeline, engagement) using Salesforce and marketing automation tools.
- Contribute to campaign testing, optimization, and post-campaign learnings to improve future performance.
- Use AI and marketing technology tools to improve campaign execution efficiency and reporting.
What Success Looks Like
- Integrated campaigns launch on time and align to agreed business and Sales priorities.
- Campaigns contribute measurable pipeline impact across the funnel.
- Sales and SDR teams are enabled with clear campaign messaging and follow-up guidance.
- Campaign results and insights are clearly reported and used to improve future execution.
- Campaigns feel coordinated and cohesive across channels.
Requirements & Skills
- 4–6 years of experience in B2B campaign marketing, field marketing, or demand generation, preferably in SaaS or HR technology
- Proven experience executing integrated campaigns as an individual contributor.
- Demonstrated experience tracking campaign performance and pipeline impact.
- Strong collaboration skills with Sales and cross-functional marketing teams.
- Hands-on experience with Salesforce and marketing automation platforms (e.g., HubSpot).
- Strong project management, organization, and execution skills.
This role can be performed 100% remote anywhere in Canada. Anticipated Pay Range: Up to 90K Annually CAD plus 5% annual bonus.
We are an equal opportunity employer that values diversity at all levels. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status.
