Senior Brand & Content Strategy Manager

Job description

Sr. Brand & Content Strategy Manager

Position Overview

We are seeking a Sr. Brand & Content Strategy Manager to help modernize and scale how Mitratech executes brand storytelling, thought leadership, and lead-driving content in an AI-forward, systems-driven marketing organization.

This is not a traditional content production role. It is a senior manager role responsible for building and operating content systems that drive brand strength, demand generation, and pipeline influence — using AI to replace manual effort and enable fewer, higher-impact content investments.

This role reports directly to the VP of Marketing, HR Solutions and works cross-functionally across Product Marketing, Demand, Web, Paid Digital, and Design. The Sr. Brand & Content Strategy Manager also plays a critical role in maintaining and maximizing the impact of Mitratech’s PR agency partnership with Walker Sands.

Core Responsibilities

Brand, Narrative & PR Execution

• Execute against Mitratech’s defined brand POV and messaging frameworks, ensuring consistency across owned, earned, and shared channels

• Serve as the primary day-to-day marketing partner to Walker Sands, aligning PR narratives, campaigns, and thought leadership with growth priorities

• Translate complex compliance, risk, and HR topics into clear, credible narratives for prospects, customers, analysts, and media

• Support executive and SME thought leadership development in partnership with PR and senior leadership

Content Systems & Lead-Driving Execution

• Design and operate content systems that support demand generation, lifecycle marketing, and brand storytelling

• Ensure content is intentionally designed to drive leads and influence pipeline, not just awareness

• Lead content atomization: transforming one approved core asset into multiple downstream formats (web, email, sales enablement, social, PR, paid landing pages)

• Partner with Demand, Web, and Product Marketing to align content to ICPs, buyer journeys, and conversion goals

AI-First Content Operations

• Use AI tools to generate first-pass drafts for blogs, POV pieces, press inputs, social content, enablement assets, and campaign content

• Leverage AI to enforce brand voice, clarity, and consistency at scale

• Continuously identify opportunities where AI can replace manual effort, increase speed-to-market, and improve quality

SEO, Search Experience & Conversion Optimization

• Optimize content for search visibility, user experience, and lead conversion (SXO)

• Partner with Web and Digital teams to ensure content supports CRO, landing page performance, and full-funnel impact

• Analyze organic and content-assisted performance and translate insights into optimization recommendations

Performance, Measurement & Optimization

• Measure content effectiveness using lead generation, pipeline influence, engagement quality, and brand lift

• Use data and AI insights to refine content topics, formats, and distribution strategies

• Communicate content impact clearly and regularly to marketing leadership

Team Leadership & Management

• Manage and develop three direct reports:

  • Content Specialist

  • Graphic Designer

  • Motion Graphics & Web Designer

• Set clear priorities, workflows, and quality standards for the content and creative team

• Coach team members to work efficiently, leverage AI, and continuously improve

• Foster a culture of accountability, focus, and high-quality execution

Who You Are

• You are a senior people manager who enjoys coaching, developing, and leading creative and content talent

• You think in systems, frameworks, and leverage, not volume or calendars

• You are comfortable operating with visibility and accountability at the leadership level

• You can simplify complex topics without dumbing them down

• You are detail-oriented but not precious about first drafts

• You thrive in fast-paced, evolving B2B environments

• You are excited to use AI as a force multiplier, not a threat

Requirements

• 5 - 8+ years of experience in B2B content marketing, digital content, SEO, or related roles

• Demonstrated experience managing and developing team members

• Experience partnering cross-functionally with marketing, product, demand, and design teams

• Strong writing, editing, and content judgment skills

• Proven ability to manage multiple priorities and deadlines

• Experience in SaaS or HR compliance industries strongly preferred

Technical & Tool Experience

• CMS experience (WordPress preferred)

• SEO platforms such as SEMRush, BrightEdge, Ahrefs, Moz, or Screaming Frog

• A/B testing and optimization tools (Optimizely, Unbounce, or similar)

• Familiarity with Google suite and web analytics

• Working knowledge of HTML/CSS and schema markup a plus

• HubSpot, Marketo, and Salesforce experience a plus

Education & Experience

• Bachelor’s degree in marketing, communications, business, or related field (or equivalent experience)

• Experience working in a fast-paced, high-growth technology company

Why This Role Matters

This role is critical to helping Mitratech evolve from high-volume content production to high-impact, AI-enabled brand and demand storytelling. Success will be measured by focus, efficiency, consistency, and influence on pipeline and brand — not by how much content is published.