Director Identity Data Architecture

Job description

Company Description

NBCUniversal is one of the world’s leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

Job Description

NBCUniversal Advertising Products & Solutions (AP&S) is responsible for the product development, project management, and day-to-day operations of NBCUniversal’s full advertising technology suite. From program development to product management to sales operations, our division services both internal and external customers in support of NBCUniversal’s $7B+ annual advertising business. Together, we’re building the platform that powers the future of advertising at NBCU.

The Ad Sales Identity and Data Product team within AP&S is responsible for collection, standardization, and management of NBCUniversal’s owned and licensed data products and assets. The Director, Identity Data Architecture reports to the VP, Identity and Data Products. The role is responsible for defining and driving the strategy, technical design, and long‑term vision of NBCU’s enterprise Identity Graph. They lead how large‑scale first‑ and third‑party data is modeled, linked, and operationalized to create a unified, scalable, and privacy‑safe identity foundation across all advertising and audience platforms. This role ensures the graph evolves to meet business needs by partnering across engineering, product, data science, and privacy teams to deliver accurate, high‑performance identity resolution at full census scale.

Responsibilities:

• Lead the overall strategy, architecture, and evolution of NBCU’s Identity Graph, ensuring it delivers scalable, privacy‑safe identity resolution across all Ad Sales and audience platforms.
• Own architectural decisions and long‑term roadmap for how identity data is modeled, linked, governed, and deployed across internal systems and partner environments.
• Design, test, and optimize identity graph build logic to support both high‑scale reach and high‑precision matching, improving match rates, fidelity, and performance over time.
• Evaluate and integrate large‑scale internal and third‑party census‑level datasets, determining the best methods to ingest, normalize, and activate new identity signals.
• Develop and maintain identity data standards, pipelines, and frameworks that ensure accuracy, stability, and interoperability across downstream activation, analytics, and measurement workflows.
• Partner with Engineering, Data Science, Privacy, Cyber, Legal, and Product teams to ensure the graph meets regulatory, technical, and operational requirements while enabling new use cases.
• Continuously analyze new datasets, methodologies, and identity technologies to recommend enhancements that improve graph performance, reduce third‑party dependency, and expand NBCU’s first‑party scale.

Qualifications

Qualifications/Requirements:

• 10+ years of experience working in data architecture, data engineering, or identity resolution—ideally within large‑scale consumer data, advertising, or digital platforms.
• Deep expertise in designing and operating complex identity systems, including graph‑based architectures, multi‑identifier resolution, and ingesting large first‑ and third‑party datasets at scale.
• Proven leadership partnering across engineering, product, privacy, and data science teams to define data standards, guide architectural decisions, and drive delivery of high‑impact identity products.

Desired Characteristics:

• Demonstrated success in working across an organizational matrix.
• Excellent verbal and written communications skills.
• A proven ability to effectively present to senior executives, colleagues, vendors, clients, talent, and other levels of personnel.
• Ability to share cohesive insights and make recommendations.
• Ability to articulate vision and direction, communicate effectively and manage performance and accountability.

Additional Information:

Fully Remote: This position has been designated as fully remote, meaning that the position is expected to contribute from a non-NBCUniversal worksite, most commonly an employee’s residence.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $165,000 - $210,000 (bonus and long-term incentive eligible)

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal’s policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

For LA County and City Residents Only:  NBCUniversal will consider for employment  qualified applicants with criminal histories, or arrest or conviction records, in a manner  consistent with relevant legal requirements, including the City of Los Angeles’ Fair Chance Initiative For Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.