Job description
The role:
As Newsela’s Field Marketing Coordinator, you are ready to dive in and execute with stakeholders in Marketing, Sales, Customer Success and Sales Development to create integrated field marketing programs that extend Newsela’s reach into key local markets. You love problem solving and thrive in a fast-turnaround environment, are motivated by driving revenue and impact.
You will:
- Collaborate with Field & Account-Based Marketing Manager to support quarterly field marketing plans, market responsive requests, and events for priority local markets
- Execute state-specific and regional lead generation campaigns using various channels such as custom landing pages, webinars, digital marketing, direct mail, and in-person events with the support of Field & Account-Based Marketing Manager.
- Support creation of scalable GTM playbooks, supporting SDRs in setting meetings, and generating pipeline across regions (ex: state deals, state mandates)
- Adapt sales collateral and sales enablement tools as needed for the specified segments within specified regions/accounts for key priority markets
- Refresh a library of self-service, customizable templates used by Sales and Customer Success
- Manage our internal library of collateral and campaigns in Highspot, monitoring and reporting on usage
- Maintain swag inventory, at-scale events materials, collateral, and coordinate in-person event logistics
- Collaborate with Field & Account-Based Marketing Manager, Regional Sales Managers, and field teams to develop a prioritized regional campaign and event calendar, attending in-person events as needed
Why you’ll love this role:
- You are passionate about localized marketing and love working side-by-side with Marketing, Sales and Customer Success teams
- You have an interest in revenue marketing, and you want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
Why you’re a great fit:
- You’re interested in transitioning to a career in marketing, or have 1 year of experience in marketing
- You’ve got a knack for making marketing assets and activation feel personalized
- You have experience working closely with Sales and Customer Success teams to drive growth and retention
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You are comfortable with ambiguity and can move forward in this environment
Base compensation: $68,000 - $75,000. Total compensation for this role also includes incentive stock options and benefits. This compensation range may be adjusted based on actual experience.
