Job description
Newsela is looking for a Senior Demand Generation Marketing Manager to define our integrated national demand strategy and execute campaigns that generate qualified leads and opportunities within our target audience. This role will report to the Manager, Demand Marketing and will partner closely with our Content Marketing, Product Marketing, Marketing Operations and Sales teams.
In this role, you will:
- Own the development of the quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to our marketing KPIs and revenue targets
- Drive impact by proactively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns
- Design and optimize marketing automation, lifecycle campaigns, and sales outreach that effectively moves users from free product trial/sign-up into sales-qualified opportunities (SQLs).
- Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
- Run data-informed experiments to uplevel our campaigns
- Partner with Product Marketing to implement engaging and effective messaging across campaign channels
- Partner with creative, content, channel and operational team members on content, campaign and channel effectiveness
- Implement lead nurturing programs to guide prospects through the buyer’s journey and facilitate smooth handoffs to operational teams and sales
- Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
- Operate as a strategic partner to Sales and SDRs to maximize their impact on marketing sourced bookings
Why you’ll love this role:
- You have experience defining an integrated, multi-channel demand marketing strategy and are looking for deeper ownership of the full demand strategy and program
- You are passionate about demand generation marketing and love working collaboratively to launch the best version of a campaign
- You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
Why you’re a great fit:
- You have at least 5 years of B2B demand generation experience in a SaaS environment and have a proven track record of being one part strategist, one part executor
- You have a demonstrated understanding of the MarTech landscape. You can learn new MarTech tools and implement them into an overall strategy (Ex. chat, ABM, AI, and event platforms)
- You have experience leveraging multiple digital channels including paid media to drive outcomes
- You are extremely data-driven and committed to experimenting to improve and optimize programs for success
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You are comfortable with ambiguity and can move forward in this environment
- You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
Compensation:
- Base compensation range: $115,000 - $130,000 per year.
- Total compensation for this role also includes incentive stock options and benefits.
Why you’ll love working at Newsela:
- Health & Wellness: Comprehensive medical benefits with employer contribution to premiums and to HSA accounts. Additional benefits such as pet insurance, free access to the Calm app, and more to help you stay healthy: mind, body, and soul.
- Work From Home: We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
- Supporting ALL Families: Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
- Financial Wellbeing: Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
- Time Off: Flexible PTO plus 10 company holidays plus winter break (Dec 24th - Jan 1st).
- Professional Development: Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
- Make A Difference: No matter your role or department, the work you do each day helps share the future of education and improves the lives of students and teachers.
About Newsela:
Newsela takes authentic, real world content from trusted sources and makes it instruction ready for K-12 classrooms. Each text is published at five reading levels, so content is accessible to every learner. Today, over 3.3 million teachers and 40 million students have registered with Newsela for content that’s personalized to student interests, accessible to everyone, aligned to instructional standards, and attached to activities and reporting that hold teachers accountable for instruction and students accountable for their work. With over 15,000 texts on our platform and multiple new texts published every day across 20+ genres, Newsela enables educators to go deep on any subject they choose.
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