Job Description
Paddle is evolving how the world buys and sells software. Instead of forcing companies to stitch together fragmented payment stacks, we serve as a Merchant of Record, removing 100% of the pain associated with global payments, tax, and compliance. Backed by premier investors like KKR and Notion, we support over 5,000 sellers globally.
As we formalise our expansion into the Asia-Pacific region, we are looking for our first APAC Sales Leader to act as both the lead revenue generator and the architect of our regional team.
The Role: APAC Sales Leader
This is a high-impact, hybrid role designed for a foundational leader who thrives in “scale-up” environments. You will be directly closing new business while also building the commercial team from the ground up. In the initial phase, you will operate with a 70⁄30 split between driving high-value revenue and building the regional team blueprint, hiring and coaching the first wave of AEs and BDRs.
Individual Contributor: You will personally own the full sales cycle for strategic accounts, converting high-intent leads into delighted customers.
Team Architect & Coach: You will define our territory strategy, mentor the initial regional pod, and establish the operational “Hub” that will eventually scale into a full regional office.
What You’ll Do
Drive Regional Revenue: Own and grow a book of strategic business headquartered in APAC, executing complex, multi-threaded negotiations to exceed personal targets. Paddle already has a strong presence and growing customer base in the region to build from with a new local presence and leadership
Build & Manage the “Seed Pod”: Recruit, onboard, and manage our first regional AEs and BDRs. You will provide tactical guidance, run pipeline reviews, and help the team navigate complex procurement hurdles.
Be the Face of Paddle APAC: You will be a frequent traveler across the region, meeting with founders and C-suite executives in person to close high-stakes deals. You will also represent Paddle at major industry events to establish our brand presence.
Strategic Market Alignment: Identify high-fit ICPs within the region, specifically B2B SaaS, AI, and Mobile App studios, while navigating around other segments and opportunities for growth
Cross-Functional “Quarterbacking”: Collaborate with Product and Marketing to bridge gaps in local product capabilities and execute localized event strategies to build Paddle’s brand in-region.
Consultative Leadership: Master the landscape across different verticals we’re focused on to articulate Paddle’s value proposition to C-suite stakeholders (CTOs, CFOs, and Founders), aligning our solution with their global expansion goals.
We’d Love to Hear From You
Enterprise Closing Excellence: Extensive experience managing multi-threaded, high-contract-value sales within the SaaS or Payments industry.
Scaling Experience: You have a track record of not just hitting your own number, but also mentoring or managing others. You know what a “good” AE and BDR look like and how to coach them to success.
Regional Expertise: Deep knowledge of the APAC software landscape, specifically how to sell into different sub-regions.
Technical & Financial Fluency: Proven ability to sell to technical personas (CTOs) and finance personas (CFOs) and broader founders and CEOs who wear multiple hats, bridging the gap between business value and technical implementation.
Entrepreneurial Attitude: You thrive when solving complex challenges and want to be a foundational part of an exceptionally fast-growing company. You can build the playbook while executing it.
It’d Be Great If…
You have experience in the payments space or selling specifically to B2B SaaS, AI, or Mobile App companies.
You have previously been a “first boots on the ground” hire for a global company expanding into a new territory.
Familiarity with the ecosystem: PSPs like Stripe, Braintree, or subscription management tools like Chargebee and Zuora.
Why Paddle?
The APAC region represents one of our most significant growth opportunities. You will have the autonomy to shape the culture of our regional presence, backed by the resources of a 350-person global leader. We offer a competitive package, a tiered approach to regional presence and the chance to lead a team that is fundamentally changing how software is sold.
